What Does a ‘Business Road Trip’ Entail? JWT Brazil Fills Us In
Posted in: UncategorizedArmed with a boatload of brands as support including Shell, Nestle, Coca-Cola and Bridgestone, a trio of bikers including JWT Brazil creative director/copywriter Hernán Rebaldería decided to make a 3,500km trip through through Brazil, Paraguay and Argentina riding old Vespas for 12 days while only using products made by clients of JWT. Talk about the ultimate show of support and a little bit of showing off of its client roster. The journey, which the parties involved hype as costing half the price of a single-page ad in one of Brazil’s most prestigious magazines, is documented in the five-minute clip above. Their destination? The international Vespa meeting in Paraguay. Let’s live vicariously and enjoy Rebalderia and pals ride bikes with names like “La Negrita” as they make it through their South American sojourn. Credits after the jump and a print version of their documentary can be found here. After viewing this, at least we have a hankering to invest in a Vespa.
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