Before the Covid-19 pandemic wiped out 2020’s live events calendar, Leah Harper-Lane was preparing to help produce a tentpole event for a media brand that typically draws around 20 million online impressions. During a planning meeting, Harper-Lane noticed something that’s been common in her 20-year career producing live broadcast events. “We were in a meeting…
Villanelle, the assassin portrayed by Jodie Comer in BBC America’s spy drama Killing Eve, is notorious for her creative approaches to killing targets. But murder via breakfast is a tactic that even she has yet to dream up. BBC Creative, the network’s in-house agency, promoted the release of the show’s third season on U.K. streaming…
To celebrate the debut of Issa Rae’s hit show Insecure in 2016, HBO threw a block party. That kickoff event grew into an entire festival, drawing 2,500 people for the premiere of the show’s third season. But when the pandemic hit, HBO’s vp of multicultural marketing Jackie Gagne needed to figure out a different approach….
For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed. But the success of these initiatives, undertaken by brands such as luxury goods purveyor Michael Kors or direct-to-consumer wool footwear pioneer Allbirds, goes…
Coming from the entertainment marketing industry, Jessica Lane and Lori Hall, the co-founders of Atlanta-based agency Pop’N Creative, have seen some pretty tone-deaf brand campaign pitches. In the last decade, the two have worked in-house at Turner, overseeing marketing campaigns for TNT and TBS. Before teaming up for their own agency, they led campaigns for…
In April, organizers of the Cannes Lions International Festival of Creativity, advertising’s largest event, canceled the 2020 edition due to the Covid-19 pandemic, marking the first time in nearly 70 years the festival won’t be held. While the event is slated to return to France in 2021, organizers were determined provide an outlet to engage…
As brands continue pivoting 2020 Pride events to online gatherings and Black Lives Matter protests, iHeartRadio and Procter & Gamble have partnered to host a virtual event designed to raise visibility for the LGBTQ community and funds for organizations impacted by Covid-19. The brands will host Can’t Cancel Pride: A Covid-19 Relief Benefit for the…
In response to protests of police brutality against unarmed Black people, popular dating apps initially posted social media statements and donation pledges in support of Black Lives Matter. To follow up on commitments, Bumble and OkCupid have introduced in-app initiatives that invite members to keep raising awareness and take action on anti-racism causes. Bumble launched…
While people will be itching to travel internationally again after the Covid-19 pandemic, the safest option–minus traveling by car–remains going on virtual vacations from one’s home. Chase’s Marriott Bonvoy Boundless Card and Daybreaker, a company that produces morning dance events globally, teamed up to offer consumers unique digital getaways with #SaturdayStaycation, a virtual dance series…
When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and activations for brands like Lyft, Netflix, CRWN magazine and Nielsen at Cannes Lions. Before launching…
For many people, 2020 has been a year of stress and sadness. So imagine for a moment being wined and dined in the middle of a forest with the tree canopy stretching way overhead, or out on a jetty above the glittering ocean with nobody else to see for miles. Oddbird, a Swedish alcohol free…
As local governments begin to ease lockdown restrictions, businesses across the U.S. are beginning to reopen. But for companies that want to keep employees and customers safe, most offices won’t function or look the same as they did before the Covid-19 pandemic. To help businesses ensure social distancing, Treehouse Fabrication & Scenic, a Los Angeles-based…
Ongoing protests across the U.S. in response to police brutality against Black people caused many agencies, including those that specialize in experiential marketing, to speak out against racism on social media and donate to organizations in support of Black Lives Matter. But the current climate has also forced agencies to confront their lack of Black…
With the Covid-19 pandemic canceling in-person Pride celebrations this year, brands have had to get creative with the production, programming and messaging of their alternative events and campaigns for Pride month. Cond? Nast’s LGBTQ+ brand them. plans to celebrate the community and address relevant issues with a virtual event, Out Now Live. Serving as Cond?…
I May Destroy You, HBO’s new dark comedy series from Michaela Coel, follows a millennial Black woman navigating friendships and relationships while recovering from sexual trauma. Coinciding with the series premiere June 7, the WarnerMedia-owned network will launch “Gathering the Pieces,” a monthlong digital campaign to raise awareness around themes explored in the series and…
Adweek’s annual Elevate: Creativity and Experiential event returns June 18 as a virtual gathering, featuring some of today’s most influential brand and agency leaders. Running from 1 p.m.-4:20 p.m. ET, the event will provide insight on topics such as adapting marketing strategies amid an ongoing crisis, bringing a brand’s creativity and personality to life with…
HBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home….
As live events continue to go virtual or postpone due to Covid-19, the 3% Conference has announced it will hold a three-day digital summit in July instead of its planned gathering in Atlanta this fall. The 3% Movement, a gender equality organization that champions inclusive change in advertising, will hold The Future of Work conference…
Panasonic normally hosts a Bring Your Child to Work Day every April, but with the Covid-19 pandemic forcing its employees to work from home indefinitely, the electronics company had to get creative with its internal family-friendly programming. To offer its 270,000-plus employees and their families an educational work break, the company will host its first…
The Covid-19 pandemic will have a long-lasting impact on the way live events are organized and perceived by consumers, and a new study has provided insight on what attendees will expect from organizers once they return. Performance Research, an agency focused on sponsorships and experiential marketing, found that restroom cleaning, hand sanitizer availability and reduced…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
