May
29
HBO Max Celebrates Launch Week With Quarantine-Friendly Brand Partnerships and Digital Events
Posted in: UncategorizedHBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home….
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