The sound of someone eating while talking is never pleasant, and it’s a problem gamers have faced for years as they interact through their headsets while blasting up a storm on Fortnite. Well, snack brand Doritos has been listening, and after a year in the works, it has released an artificial intelligence tech solution to…
Iconic toy brand Lego’s global campaign for the holidays this year continues its superhero theme to promote the “Play Is Your Superpower” platform as the company encourages prioritizing play in children’s lives. The 30-second film is the latest in a three-part campaign; the six children from the first ad join forces with a neighborhood of…
It’s the holiday season, which means lots of ads from retailers showing off the items consumers could gift. And British high street brand Argos is leading the charge with its campaign featuring a doll called Connie and a plastic dinosaur named Trevor. Developed by agency The&Partnership and directed by Traktor, the main 30-second ad and…
Agency network Omnicom has agreed to pay around $835 million (?688 million) to Ascential, the owner of Cannes Lions, to acquire its digital commerce division, including cloud-based ecommerce division Flywheel. Last week, 11 Ascential digital commerce brands were integrated into Flywheel under the new entity. Ascential’s chief executive Duncan Painter, who will lead the new…
On the cusp of Halloween, many brands start to roll out their spooky season campaigns featuring ghoulish hijinks. And while these activations are mostly standard fare, no one expected Wendy’s to release a true crime-style branded podcast ahead of the most frightening day of the year. As it grows across the U.K. with 20 locations…
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The three-minute film, created by agency Mother London and directed by David Shane, promotes Uber’s membership program Uber One,…
When traveling to India, Ringo Starr reportedly packed one suitcase with his clothes and filled a second one with Heinz Beanz. Agency Wieden+Kennedy London plays on that story–and other news articles about Brits having their beans confiscated by airline security–in a goofy Heinz ad about a vacation gone wrong. Directed by Steve Rogers through production…
Denstu Group has promoted Andr? Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for the network within the region. Andrade will join Dentsu’s community of regional CEOs, which is overseen by recently appointed group chief operating officer…
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do something about it–by negotiating a trade deal. To help global travelers, leaders, the New York Stock Exchange and event organizers who…
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture. Alongside being a sign of progress as businesses become more representational, that is then expected to drive more inclusive work for clients. To that end, Dept, which…
The old saying “think before you speak” is probably best applied to anyone in a leadership position during circumstances of great magnitude. With the latest war in the Middle East and the unimaginable scenes of violence and suffering being played out across most media channels, understandably tensions are high. Yet, those steering companies are looked…
The average person spends around 400 minutes per day online, according to research firm GWI. Social media platforms, including Facebook and TikTok, account for an increasing amount of this scrolling and thumb-tapping, using canny algorithms to serve users a carefully selected range of content guaranteed to pique interest. For brands and publishers, it can be…
With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini Countryman models. Created by Anomaly with production from Media.Monks and promoting the tagline ‘Nice to Meet You Again,’ the two enthusiastic 45-second…
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel Edwards as global president. The merging of the two agencies creates a business of more than 30,000 people in 64 markets. According to…
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline Holdings. Virgin Group sued for $251 million in royalties after it pulled out of a deal in which Brightline intended to…
Swedish convenience store chain Pressbyr?n’s marketing campaign aims to get shoppers to stop in for a cinnamon bun, but the creative has proved so delicious that the ads were stolen. The work from Stockholm-based creative agency ?kestam Holst promotes the popular snack, called kanelbulle in Swedish, with the tactics of early 2000s perfume marketing. Out-of-home…
Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can’t be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home. A new comedic ad campaign from Burger King France and creative agency Buzzman speculates…
Lego is not just a toy company that attracts construction-minded children–it’s a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a…
The cinema release of Dumb Money, the movie that chronicles the GameStop shares story from 2021, is being targeted by Britain’s financial watchdog with a campaign that aims to warn people about high-risk investments. The film, which features Paul Dano, Shailene Woodley, Seth Rogan and Pete Davison, tells the true story of the investors connected…
A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn’t the new Marvel movie. It’s…
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