Hasta La Creative!

Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel’s history and finally became Car of the Year 2012.

Advertising Agency: Wien Nord Werbeagentur, Vienna, Austria
Creative Directors: Eduard Böhler, Edmund Hochleitner, Bernd Wilfinger
Art Directors: Andreas Lierzer, Stefan Kopinits
Account Manager: Markus Mazuran

Selmore is a creative agency based in Amsterdam and named after a small American town in the state of Missouri. To thank our clients for shopping at Selmore town we created a series of ‘innocent’ shopping bags. So they can take the work home and advertise the agency at the same time.

Advertising Agency: Selmore, Netherlands
Copywriter: Niels Westra
Art Director: Jakko Achterberg
Designer: Raphael Bartels

Brief
Design a packaging for rubber boots with the aim to:
-distinguish the brand on the shelf among competitors in the specialized stores and to attract
the consumers’ attention.
-create a contemporary and appealing image of the “Fisherman” boots as a very high-quality
specialized footwear for fishing and emphasize the features of the product!

Idea
Everybody is aware of boots primary function – protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of. «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards.
We realized that probably the best way to communicate protective functions of the boots would be using the example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks in one visual.

Solution
The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots.

Description
Design a packaging for rubber boots. Rubber boots for fishermen: basic design, up to 40 centimetres in height, recommended for the coastal fishing and movement in the water no deeper than 40 centimetres. Packaging will be used to promote the product in stores.

Advertising Agency: Good Media, Almaty, Kazakistan
Creative Director: Igor Mitin
Art Director: Berik Yergaliyev, Rustam Gareyev
Designers: Darina Baimukhanova, Farhat Omirbaev, Andrey Serduk
Account Director: Renat Abdrakhmanov
Account Manager: Diana Saibekova

The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself.But how do you do that? We had to rebuild the production line and use every possible aspect of glass decoration in a new and randomized,but controlled, way. We defined colors,coatings,patterns, and paint methods and then waited to see what the machines would create. Every bottle is numbered (1-4,000,000) and the numbers are mixed before the cases are sent out to the world. In most markets ,bottles are sold at the regular price for a bottle of Absolut.

Advertising Agency: Family Business, Sweden
Creative Director: John Lagerqvist, Mårten Knutsson
Copywriter: Tove Norström
Art Director: Fredrik Lindquist
Photographer: Jens Mortensen
Account Manager: Anna Andrén
Account Director: Cecilia Steenberg Forsberg
Final Art: Andy Chong, Anna Jarl
Artist: Julia Schilleras, Fredrik Källqvist

Advertising Agency: Innocean Worldwide, Canada
Creative Director: Gerald Schoenhoff
Art Director: Jon Lane
Copywriter: Brendan Sack

Advertising Agency: Milk Reklambyrå, Sweden
Copywriters: Rasmus Andersson, Anders Holmström, Torkel Norling
Art Directors: Peter Eriksson, Gunnar Skarland
Digital creative: Axel Tagg

Based on the use that skaters do to cover torn parts of the sneakers, a business card has been developed for Bronx Skate Store. In case the skater has his sneaker torn, he is also able to use the card to cover the damaged sneaker.

Advertising Agency: Todacor Comunicação, Fortaleza, Brazil
Creative Director / Art Director: Eduardo Prado
Copywriter: Marcel Barros
Additional credits: Kiko Cameron

Montreal based high-end electronics store KébecSon recently face-lifted it’s packaging to better communicate it’s love and passion for all things sound and image.

Advertising Agency: DentsuBos, Montreal, Canada
Creative Director: Roger Gariépy
Art Director: Simon Rufiange
Photographer: Alain Desjean
Client services: Sylvie Crête, Gabrielle Harvey
Graphic production: Graphiques M&H
Printing: Avenue Logik, Joanne Vachon

Initiative carried out at toll stations by the Rio Grande do Sul Department of Motor Vehicles. Drivers were handed out completely crumpled fliers. As they straightened them out, they would see a message warning against reckless driving.

Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Régis Montagna
Art Director: André Blanco
Copywriter: Maurício Cardoso

Electronic book store “Four Directions” is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn’t be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.

Advertising Agency: Grey Group, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kym Ma, Jeff Tsang
Copywriter: Kristie Chen
Art Directors: Jeff Ng, Dia Nip
Typographer: Jeff Ng