Hasta La Creative!

Advertising Agency: Leo Burnett, Buenos Aires, Argentina.
Chief Creative Director: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Dauquén Chabeldín
Art Director: Emiliano Jabiú
Copywriter: Francisco Ibarrola
Account Director: Lucía Villamil
Account Executive: Candela Calvo
Digital Production: Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Agency Producer: Francisco Tanto
Production House: Pank
Director: Facundo Españon, Pablo Fusco

Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Phil Jungmann, Matt Miller
Design Director: Alisa Wolfson
Copywriter: Adam Ferguson
Art Director: Kate Harding-Jackson
Senior Designers: Kelly Dorsey, Kyle Poff, Peter Ty
Designer: Casey Martin
Executive Producer: Rob Tripas
Senior Producer: Laurie Gustafson
Production Designer: Chris Apap
Account Director: Karla Flannery Josh Raper
Assistant Account Executives: Riley Bernardin, Dane Gunderson
Creative Resource Manager: Joe Maggiore
PR: Tina Stanton, Lynsey Roumell, Megan Maupin

Advertising Agency: Bullet Promoções, São Paulo, Brazil
Creative VP: Mentor Muniz Neto
Head Of Creative: Cesar Leite
Creative Directors: Rubens casanova, Mentor Muniz Neto
Art Directors: Daniel Barreal, Marcelo Pompeu, Bruno Ferrari
Copywriter: Alessandro Palermo
Head Of Planning: Aldo Pini
Planner: Raphael Almeida
Illustrator: Edu Nothan

Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Creative: Sulivan Cruz, Robaldo Shimizu

Advertising Agency: I&S BBDO, Tokyo, Japan
Creative Director: Keiichi Uemura
Art Director: Yoshiki Kaneko
Copywriters: Yusuke Ito, Kanaru Hatakeyama
STP: Onishi Koji
Pr: Shinichi Kuwabara
Pm: You Kuwabara

Heineken Ignite: Heineken’s first interactive beer bottle.

Heineken embraces the start-up culture of experimentation because it knows that invention never sleeps.

The brand understands that the best ‘user experiences’ tap into existing consumer behaviors and push technology into the background.

The intent of the Heineken Ignite project was to develop an idea that would create a memorable Heineken experience unlocking the power and possibilities of mobile innovation and technology.

Heineken believes that mobile innovation could offer a much more rewarding experience than just an app and embraced the challenge to think about how the product could be leveraged as an interface to the brand experience.

A prototype of Heineken Ignite will be revealed on 9 April at Milan Design Week as part of Heineken’s Lounge of the Future concept.

Heineken takes its promise to “open your world” even further with the Heineken Ignite project, enhancing the organic way in which the product is used based on social interaction between beer drinkers. This innovative approach lets people be a part of the party in a whole new way and opens up possibilities in social situations.

Advertising Agency: Tribal DDB, Amsterdam, Netherlands

In a 3-week program, newspaper home delivery subscribers receive their usual journal poly-bagged inside what appears to be a foreign newspaper—first Italian, then Japanese, then Thai. On the last week, FSIs are included.

Advertising Agency: TDA_Boulder, Boulder, USA
Executive Creative Director / Copywriter: Jonathan Schoenberg
Creative Director / Copywriter: Jeremy Seibold
Art Director: Austin O'Connor, Haley Garyet, Barrett Brynestad
Copywriter: Tim Kelly, Daniel Colburn

Brief: Branded Content with its long format storytelling – as compared to conventional television commercials – needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.

Solution: An empty film can that indicates the change under way in the video space – the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.

Advertising Agency: Liwa Advertising, Dubai, UAE
Executive Creative Director: Vijay Kumar
Creative Group Head / Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar

URL: http://www.toiletthink.it/eng_index.html

Short rationale: #ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception.

“When you use a public toilet do you worry about infections?”

Advertising Agency: TBWA\, Milan, Italy
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Gina Ridenti, Hugo Gallardo
Art Director: Federica Facchini, Mattia Montanari
Copywriter: Valentina Barone, Matteo Grandese
Digital Creative Director: Michele La Fiandra
Progect Manager: Raffaella Garzitto
Producer: Federico Fornasari (Industrial Strange)
Production Company: The Family
Director: Luca Lucini
Cinematographer: Marco Bassano
Editor: Marco Bonini
Executive Producer: Lorenzo Ulivieri
Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio
Music: Alessandro Branca (“Club” commercial subject)
Thanks to Zero, SPAM, Fleishmann Hillard, Peperoncino, Fondazione Forma per la Fotografia, The Kitchen

We wanted to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate.

Advertising Agency: serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Everke, Alexander Nagel
Art Directors: Matthäus Frost, Dimitrios Arampatzioglou
Copywriters: Katharina Keith, Melanie Madaus
Production: Katy Pergelt