Sleeping beauty with dentures / Une ressemblance à dormir debout

denture2007 denture2011
THE ORIGINAL?
A4 (Al Tayer) Age Reversal Cream “Stay Young”– 2007
Source : Cannes Lions archive
Agency : Team Young & Rubicam Dubaï (UAE)
LESS ORIGINAL
Garnier Ultra Lift Cream “Forever Young” – 2011
Source : Adsoftheworld
Agency : Publicis Zurich (Switzerland)

An idea not so shiny / Pas si brillant que ça…

dentures2008 dentures2009
THE ORIGINAL?
Evonik Chemicals – 05/2008
Claim : “who helps your teeth shine so white?”
Source : Adsoftheworld
Agency : KNSK Hamburg (Germany)
LESS ORIGINAL :
Trident “long lasting whiteness” – 04/2009
Source : Cannes Archive Online
Agency : JWT (Morocco)
Dent pour dent identique! Une bien croustillante ressemblance… Une idée, qui elle, n’a pas pris une ride.
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Fittydent Super: Shiffon Cake

Fittydent Super: Shiffon Cake

Fittydent Super, adhesive for loose dentures.

Advertising Agency: Kingkong Bangkok, Thailand
Creative Director / Copywriter: Eaknarong Vijittissadee
Art Directors: Eaknarong Vijittissadee, Athipon Vijittissadee
Illustrator: Neabniyom
Photographer: Paapniyom
Published: October 2007

Fittydent Super: Candyfloss

Fittydent Super: Candyfloss

Fittydent Super, adhesive for loose dentures.

Advertising Agency: Kingkong Bangkok, Thailand
Creative Director / Copywriter: Eaknarong Vijittissadee
Art Directors: Eaknarong Vijittissadee, Athipon Vijittissadee
Illustrator: Neabniyom
Photographer: Paapniyom
Published: October 2007