Hasta La Creative!

There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest spots for U-verse certainly don’t score many points for originality. Yet BBDO’s latest contributions in the category for AT&T’s U-verse get the formula right in a way not many do, thanks to deft editing and good transitions from the onscreen action to “real life.”

In “Police Drama” for example, a man is thrust into the action at a police station as a sergeant berates his officers to get leads on a case. He interrupts the sergeant, telling him, “We’ve got to move.” “That’s mu point,” the sergeant shoots back. “No, we’ve got to move to the den, my wife’s got book club in here,” he replies. He then marches through his wife’s book club crowed over to the den to finish the show. “Space Capsule” takes a similar approach with a sci-fi show on a train. It’s not anything viewers haven’t seen before, but the transitions make for a better execution than is typical for the approach. Now maybe it’s time to move on to a new idea?

“Space Capsule” and credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

After less than a year away, Clemens Brandt has rejoined the fold at BBDO New York to serve as director of digital operations, reporting to director of integrated production Dave Rolfe and chairman/CCO, David Lubars. Last we heard, Brandt left BBDO last summer for a gig at B-Reel, specifically for the production company’s B-Reel Products division, where he served as executive producer in its New York office.

During his first stint at BBDO NY, which lasted approximately 18 months, the returning exec served as a VP/interactive executive producer on campaigns including the Will Arnett-starring holiday effort for AT&T and the Nokia Lumia 920. Prior to initially joining BBDO, Brandt served as an interactive producer at W+K London for three years.

We’ve been told that Brandt officially assumed his new role at BBDO NY this week and will now oversee the agency’s digital production, in-house digital studio (K5) and general BBDO digital operations. In a statement, Rolfe tells us, “We are very fortunate Clemens has returned. He’s the perfect guy to help steer our day-to-day approach toward better digital fluidity and integration. Connecting technology to idea and vice versa, getting the right teams in place and strengthening our digital production and tech staffing.”

New Career Opportunities Daily: The best jobs in media.