Hasta La Creative!

Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday.

While last year’s spot from the agency took a broader approach, this year Barton F. Graf 9000 chose to spotlight a single character, the wizard. In “Preparation” we get a view into what the wizard does to psyche himself up for a day of fireball throwing, as well as a look at his explosive hair. In “Magic” he takes a break in the midst of fighting to pull a rabbit from his hat, but things are soon back to normal.

The new spots will break on television this weekend, according to Adweek, which should rack the view count up even higher. At this rate, it won’t be long until the ads eclipse last year’s 60-second spot’s 22 million views. The broadcast and digital spots will be further supported by an out of home component. (more…)

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Origin “The Unknown” from Psyop on Vimeo.

Psyop and Clemenger BBDO Melbourne bring us this whimsical spot, offering up a childlike take on how electricity is made.

As Psyop Director Fletcher Moules puts it, they wanted to express “that feeling that something magical is hidden around every corner,”…or behind every socket. The spot uses whimsical imagery such as a monkey riding a bicycle that spins a turbine and fighting magnets to effectively communicate that most people really don’t know all that much more about energy use now than they did when they were children imagining such fantastical scenarios. Timing is key here: Just when you might be wondering “Okay, where exactly is this going?” comes the “It’s time to take the mystery out of energy” tag. The spot then ends by directing you to discover five ways to control your energy at originenergy.com.au. It’s refreshing to see an ad utilizing seeming randomness to deliver its message, as opposed to the myriad of ads whose message is obscured by attempts at random humor.  continued…

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