With concert halls and event spaces closed to artists and entertainers alike due to the pandemic, many have turned to the only place left to perform: online. Today, Jack Daniel’s Tennessee Fire brand, a cinnamon-flavored liqueur, said it has joined forces with a group of prominent drag queens to release what it’s calling a “Drag…
Pharmacy chain CVS and delivery company DoorDash said they are partnering to offer same-day no-contact delivery for 3,000 products. The service debuted on June 15 in Dallas, Houston, Manhattan and Philadelphia, with the Bronx, Brooklyn, San Francisco and Boston to follow. CVS said it expects nationwide availability in July. The eligible product assortment includes beauty…
Energy drinks as a category are anything but lethargic these days. Led by Red Bull and Monster Energy, who together control over 75% of the market, U.S. sales of energy drinks hit $14.2 billion in 2019, up 41% compared to 2014, according to Euromonitor. The pandemic isn’t slowing things down, either: Last month, Monster reported…
As sister brand Walmart continues to tout curbside pickup at 3,100 of its 4,700 U.S. locations, membership warehouse Sam’s Club said it is now rolling out its own version at its nearly 600 U.S. locations by the end of June. The pickup service enables customers to order online to receive contact-free delivery to their cars….
Beauty retailer Sephora will commit at least 15% of shelf space in its stores to Black-owned brands. The announcement was made in partnership with 15 Percent Pledge, a campaign launched earlier this month by fashion designer Aurora James to encourage lifestyle retailers to stock more Black-owned brands. James’ effort started with a petition saying that…
As calls for social justice reform continue around the country, Walmart is ending its policy of locking up hair care and beauty products for Black customers. Walmart confirmed the news. It was originally reported by the New York Times, which cited an email from a Walmart spokesperson following criticism the practice was discriminatory. The Times…
People who feel as though they’ve been seeing a lot of cats and dogs lately should know it’s not just because they’re at home with their pets all day. Between March 8 and May 23, pet brands spent $131.8 million on advertising across TV, digital, daily newspapers and weekly magazines, according to a new report…
Certain CPG product categories have benefited from the Covid-19 outbreak, and soap is definitely one of them. During a conference call with Deutsche Bank today, Noel Wallace, CEO and president of Colgate-Palmolive, said soap sales remain strong during the pandemic, with the liquid hand soap category, in particular, continuing to be “very robust around the…
People are consuming much more coffee at home these days, and that’s not a great sign for chains such as Dunkin’ and Starbucks, which have already been impacted from store closures following the Covid-19 outbreak. During the 13-week period ending May 30, U.S. sales of packaged coffee were up 20.1% compared to the same period…
In line with other major CPG manufacturers, J.M. Smucker has benefited from the surge in consumer demand for packaged food following the outbreak of Covid-19. On Thursday, the company behind Folgers coffee and Jif peanut butter reported that net sales climbed to $2.1 billion for the quarter ending April 30, a 10% increase compared to…
Consumers are slowly returning to public spaces as stay-at-home restrictions ease throughout the country, but safety remains a priority, according to a new report from ecommerce performance analytics platform Profitero. The report, shared exclusively with Adweek, shows that demand for and sales of disinfectant wipes and hand sanitizer on Amazon remain steady at peak numbers,…
Throughout the pandemic, consumer demand for shelf-stable packaged food has surged, providing a boost in sales for companies such as Kraft Heinz, General Mills, J.M. Smucker and Hormel Foods. Today, the Campbell Soup Company joined this list, reporting that year-over-year net sales for the quarter ending April 26 were up 15% to $2.2 billion, beating…
As most of us know far too well, snacking and streaming go hand-in-hand. To capitalize on this reality, Amazon Prime and Cheez-It have partnered up to reward viewers with coupons for streaming a set amount of themed content each month. The new, first-of-its-kind campaign promises users a $5 Cheez-It coupon for watching a certain amount…
To help kick off Pride Month, direct-to-consumer shaving brand Harry’s has released a new shave kit in conjunction with a campaign titled “Design with Pride,” which honors creative individuals within the LGBTQ community. Harry’s has published short profiles of a dozen LGBTQ designers, architects and academics who offer advice, state their personal motto and define…
It’s the beginning of the road for a new line of plant-based ice creams called Scoops from subscription meal service Daily Harvest, which is celebrating the occasion with a campaign heavy on nostalgia for an era of music, but also warm summer months we’ll all experience a little differently this year. At its center is…
As U.S. consumers transitioned from the panic-buying to hoarding phases of product acquisition during the coronavirus pandemic, longstanding consumer habits and brand loyalty took a backseat to availability and circumstance. In fact, a recent study from media and marketing services company Mindshare found 69% of consumers said they’re likely to buy or have bought new…
Earlier this month, Anheuser-Busch debuted Social Club Seltzer, a new line of hard seltzers inspired by classic cocktails–and to promote it, the beverage giant is leaning on the brand’s likely fans to create a campaign. The alcoholic beverage giant is asking designers, writers, filmmakers, producers and all-around creative hustlers to help build Social Club’s first…
The rise in home cooking during the coronavirus pandemic has been accompanied by a rise in online grocery ordering, and the combination has proven beneficial to Pinterest. In January, the company rolled out a new ad format that allows users to purchase groceries directly from the site. Users simply scroll through the platform, click on…
Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First, people have been buying a lot of nonperishable packaged food items from big name brands they know and trust. Second, the number of Americans cooking at home and experimenting in the kitchen…
U.S. consumers are buying 3.6 million more cartons of eggs per week than they were prior to the coronavirus pandemic, according to data from grocery retailer Kroger. This is because more consumers are eating breakfast at home and are more likely to make eggs on weekdays now, but also because they are turning to at-home…
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