Hasta La Creative!

We’re not sure why PR kept pushing this one so aggressively (maybe they’ve seen our backs?) but Pereira & O’Dell New York has been appointed as creative agency of record for European Wax Center after a review.

Pereira & O’Dell New York will be tasked with leading the brand’s communications strategy, as well as creative leadership and execution across channels including broadcast, digital, print and in-store. The agency takes over for incumbent strawberryfrog in the role.

“We set out to find an agency that not only does groundbreaking brand storytelling, but does it with a team of smart, driven, and passionate people. And we found this with Pereira & O’Dell New York,” said European Wax Center president, marketing and product development Sherry Baker. “We are excited to partner with the award-winning team because, in the end, what matters most is working with people who share the same values and level of passion. We are thrilled.”

“There was an immediate connection with the team at EWC around our mutual belief that culture and people make companies great,” added Pereira & O’Dell New York managing director Cory Berger. “We’re excited to partner with them in realizing their vision of becoming an iconic beauty lifestyle brand.”

Pereira & O’Dell New York’s first work for European Wax Center will be for the 2016 holiday season and will focus on the brand’s new Strut 365 line.

Pereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

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From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.

In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.

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