AOL Advertising Gets Failing Mark from Time Warner CEO
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As far as achieving your goal in advertising is concerned, expect it to be a rough one. Not all people who turn to advertising will immediately be satisfied for the reason that they need to impress people on the feasibility of such an added expense and investment.
Normally, the goal is for proper exposure. But once that is satisfied you have to hit your target market and make sure that you are getting what you want from it. One thing about corporate management leaders is that they want results. Advertising is not spared from it and if such a campaign proves to be futile expect some heads to roll or people placed in the hot seat to explain why goals are not delivering according to expectations.
First-quarter advertising revenue at AOL grew a scant 1%, after several quarters of sliding growth rates. A particular weak spot was display advertising on AOL’s Web pages, where sales eased 18% from a year earlier.
“We were not satisfied with the performance of display advertising,” Bewkes told investors on a conference call. Bewkes said other advertising, including sales on non-AOL sites, was a strong point in the first quarter.
(Source) CNN Money
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