A Coding Standard to Track Media Assets Is Proposed

An industry group says a new system for monitoring where, when and how digital videos are watched would be a boon to media companies and marketers.

    

As SpinMedia, Web Publisher Aims to Lift Smaller Sites

SpinMedia, formerly Buzzmedia, will introduce technological improvements to encourage readers to linger and to track them as they move from one device to another.

Spinoff of Time Inc. Rattles Employees

After the split occurs, Time Inc. will no longer have the lucrative film and television assets of Time Warner to prop it up.