Media Decoder Blog: Recapping episode six of “House of Cards” with a detour through Austin.
Posted in: UncategorizedMedia Decoder Blog: Sanjay Gupta to Join Health Web Site
Posted in: UncategorizedMedia Decoder Blog: Former G.M.A. Chief to Take Charge of CNN’s Planned Morning Show
Posted in: UncategorizedPublicidade contextual, algumas vezes no lugar e na hora errada
Posted in: UncategorizedA publicidade contextual quer ser útil, mas nem sempre ela é sensível, como bem demonstrado nesse caso abaixo.
Vai se fazer o quê? O veículo é que tem que monitorar seus espaços publicitários caso a caso.
Post originalmente publicado no Brainstorm #9
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Cheap Zombie Flick? You Have No Idea
Posted in: UncategorizedWhat can you do with $70 and some social networking? How about produce an interesting zombie flick from the point of view of the zombie that will wow audiences and critics at the Cannes Film Festival and then have the rights of the film bid on by Japanese as well as American distributors? According to CNN, this is what is happening to the no-budget film Colin from emerging British director Marc Price. That’s right, Price made a film for $70.
How in the world is that possible? “The approach was to say to people, ‘OK guys, we don’t have any money, so bring your own equipment,’” and that they did, along with that Price borrowed make-up from Hollywood blockbusters like X-Men and taught himself how to produce special effects. Oh, and he used a couple of websites called Facebook and MySpace to get actors to volunteer to be zombies along with his friends.
This is social networking at its essence; connecting and bringing people together – and when together some amazing things can happen. And now, through social media the movie is picking up more buzz and recognition. The Internet sure is a beautiful place. Who knows, if this movie gets picked up by Hollywood maybe Price can have a bigger budget to work with, like $100. Check out the trailer here.
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Tommy Liu is a Creative at Supercool Creative where he also manages the blog, feel free to leave him a Tomment. Click here for more of his writing as well as his contact info if you dare.
Twitter Me This, Twitter Me That
Posted in: Uncategorized I will be the first to admit that Twitter is not my fave social site…I understand how it works and what it’s for, and I realize that it is in “real time,” but for me, it is a tad bit…well…boring. I have followed some Tweets (after some difficulty) and basically have gotten it, well, sort-of figured out. However, I must be in the minority, because Twitter is adding scads of users weekly. So, if you like following tweets like; “just got back from the store” and, “what did you buy” then, “nothing” followed by, “oh” then you will be ecstatic about Twitters latest triumph.
Today marks a historic day…write it down. Today, March 25, 2009, was the first day that Twitter made a profit from advertising revenues! (CNNMoney.com)
Twitter, one of the most buzzed-about Internet start-ups, made its first online advertising venture by selling a sponsorship of ExecTweets to Microsoft. This move is in response to criticism in the industry that although popular, Twitter did not have any formula planned for actually making money. The ExecTweets will basically be a page dedicated to a collection of tweets written by corporate executives and will feature branding from Microsoft. Which, depending on what you are looking for on Twitter, could either be great…or a total bust. I signed up to follow ExecTweets, and let me tell you, this is some exciting stuff! Here are some of the Tweets that you may have been missing:
- RT @dfletcher could better information architecture and analysis have helped us avert the financial crisis? http://bit.ly/WGg8q
- RT @executivemoms @Twitter_Tips OVER 6000 FIRMS Join Twitter each DAY http://cli.gs/XnnZ97RT @dwrasmus1 Let’s fight our way back to prosperity one tweet at a time Share strategy and vision for these turbulent times
- RT @PeterRoche: my coaching to execs, leave people in better shape than you found them.
- RT @BestBuyCMO Really like our plan to enhace our Reward Zone Silver tier. Good combo of short term quick hits and long term foundation…T @johnmaeda is thinking how subjectivity and passion are traditional hallmarks of the arts, but these times require objectivity…
- T @Padmasree Just listened to Archbishop Desmond Tutu. Some people inspire us with few words, don’t they? And he has a sense of humor:)
CNN Rejects Obama Ad
Posted in: Uncategorized
In what they saw more of as an advocacy message rather than a positive ad focusing on the historic inauguration of new U.S. President Barack Obama, CNN rejected the ad submitted for the State of the Union Address on Feb. 24.
CNN claims the ad “suggests a position in favor of the advocacy message, without having permission of the persons involved.”
Brian Burch of CatholicVote.org reacted to CNN’s claims: “This is absurd. Our ad does not suggest that Barack Obama is pro-life. Instead, we make the obvious point that Obama’s mother gave birth to a child that ultimately became the 1st African American President. This is a fact, not an opinion.”
FactCheck.org described the NARAL ad: “An abortion-rights group is running an attack ad accusing Supreme Court nominee John Roberts of filing legal papers ’supporting… a convicted clinic bomber’ and of having an ideology that ‘leads him to excuse violence against other Americans’ It shows images of a bombed clinic in Birmingham, Alabama. The ad is false.’”
CNN issued a statement regarding the NARAL ad attacking John Roberts. It stated: “CNN says, it accepts advocacy advertising from responsible groups from across the political spectrum who wish to express their views and their opinions about issues of public importance, so the viewers can further research claims made within the ads.”
(Source) Press