Facebook has announced new corporate sustainability benchmarks along with a new initiative aimed at fighting misinformation about climate change. The social network aims to achieve net zero carbon emissions starting later this year with 100% reliance on renewable energy. It also pledged to reach net zero emissions for its value chain–including “suppliers and other factors…
LONDON–Most people know what air pollution is and that it can have serious implications for the environment, global warming and human health. But it’s quite hard to picture the noxious, mostly translucent gases in a tangible way. To bring the dangers of air pollution into focus, AMV BBDO in London has created a new digital…
After delivering one of the most hilarious ads about working from home just two weeks ago, Apple has released another ad–only this time, it stars a baby and soothes with a lullaby about tackling environmental messes with planet-sized plans. This lullaby isn’t sung; it’s spoken. Cooing in a whisper, the narrator introduces the viewer to…
A new interactive art campaign is making children the face of climate change–literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that’s needed to participate is…
Surfers Against Sewage, a U.K.-based marine conservation charity, normally uses its “Return to Offender” campaign to encourage brands to implement better sustainability programs by sending packaging pollution back to the offending manufacturers. But with Covid-19 preventing volunteers from physically cleaning up the country’s beaches and streets, the campaign has gone digital for Earth Day. Now…
We should all be actively involved in collective work, meaning work not focused on the next big quarter but instead on tearing down the collective apathy of our future. This is the work of our lives: not against the government or each other or to collectively make someone a billionaire many times over. Instead, it…
You might fondly remember Earth Days past when poetic responders covered our various screens to give us all the feels. Many of those were brands celebrating the happy glow of loving the planet we’ve taken for granted. Crayons, furniture, beer, clothing, pharma concerns, condoms–name your category, and there’s an Earth Day homage tucked away in…
Perhaps like me, you have ordered something small from Amazon and had it shipped to you in a box that was twice as large as needed. Or you placed multiple orders over a few days and the items were shipped in two packages when they could have easily been shipped in one. Perhaps you’ve noticed…
For all its good intentions, advertising around the climate crisis has yet to break through. The perils of the current Covid-19 crisis have snapped the world into large-scale action, but activists have never managed to create similar urgency around the slow burn of a degrading planet. That’s not to say that advertising around climate urgency…
Jeff Bezos took to his personal Instagram account on Monday to announce the launch of the Bezos Earth Fund, a $10 billion global initiative to undertake the existential threat of climate change. The CEO and founder of Amazon–who currently has an estimated net worth of $129.9 billion–is pledging nearly 8% of that net worth to…
A turtle family’s journey home will warm your heart as they wave goodbye to loved ones and “drive” through the ocean. And then your heart will break. In Aardman’s new animated film, the sea creatures deal with the usual travel issues–traffic, restless kids, directional mishaps–before coming in contact with the biggest obstacle: industrial destruction of…
Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises and pledges, like chattering bids at a cattle auction. The bidding war might benefit…
When it comes to the current political landscape, today’s youth are not passive. In 2018, 1.2 million school-aged kids led the charge for gun control in the form of March For Our Lives, one of the biggest youth protests since the Vietnam war. Little Miss Flint has become the ambassador behind bringing awareness to the…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
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