Hasta La Creative!

CP+B Miami named three new creative directors with the hiring of Juan Perez and the promotions of Alvaro Ramos and Jeff Siegel.

Ramos and Siegel have worked as a creative team at CP+B Miami for the past year and a half, working with brands including Vonage, Ryder, Mission 22, Santa Margherita and letgo as associate creative directors, following Siegel’s arrival from Energy BBDO. With Energy BBDO, Siegel served as vice president, associate creative director and worked with clients including Wrigley, Lay’s Quaker, Ziploc and Raid. He previously spent time with agencies including Cole & Weber and Publicis. Ramos arrived at CP+B Miami around four and a half years ago, following nearly four and half years with The Vidal Partnership, working with clients including Sprint, Cadbury Adams, Rémy Martin and the Ad Council. Before that he served in art director roles for agencies including 180 Amsterdam, BBDO, Leo Burnett and FCB. 

“Alvaro and Jeff have been stars here for a while,” CP+B chairman Chuck Porter said in a statement. “They’re not just serious talents, they never quit – they have the passion and drive that it takes to actually get good work produced. And Juan, well, he made himself so valuable during his freelance stint that we just had to get him here for real. This is all really good news for Miami and for CP+B.”

Perez joins CP+B full-time after a period as a freelance creative director and art director with CP+B’s Los Angeles office, after a year as a group creative director and art director with Grupo Gallegos, working with brands including Mitsubishi, Comcast, Valvoline and JCPenney. Prior to that he spent two years as co-executive creative director and art director at Blitz in Los Angeles, where he worked with brands such as Naked Juice, CiCi’s Pizza and Mirage Resort & Casino. That followed two years as a creative director/art director with Siltanen + Partners, working with brands including Yakult, Skechers, Kindle and Suzuki. Before that he spent a year as vice president, executive creative director with Mullen, working on brands such as DSW Shoes and T.J.Maxx, after three years as senior vice president, group creative director/art director with Energy BBDO, working with such clients as Wrigley and Jim Beam.

Yesterday we broke the news that veteran producer Rupert Samuel would be leaving his position at goodness Mfg., but we couldn’t confirm which agency had signed him. Now we know: Samuel will rejoin the CP+B team after seven years away in the role of executive director of content production.

Many credit Samuel with developing the standard integrated production model during his original decade-long stint at CP+B, and with his re-hire the shop looks to recapture the glory that led one source to tell us that “I have never worked at a better agency” than CP+B in the early 2000s. Samuel confirms that sentiment in the release, writing:

“CP+B is literally family to me. I couldn’t be more excited to be headed back to where it all started and be re-united with the agency and everyone there.”

(more…)

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Wow, figured the encroaching holidays would be a slow time but just got official word that Rob Reilly, 10-year vet and partner/worldwide chief creative officer at Crispin Porter + Bogusky is leaving the agency to “pursue new ventures.” According to the Crispin camp, which also lost UX lead Matt Walsh recently, the creative department has been restructured as a result of Reilly’s departure, which will now all allow all of its camps including Boulder, L.A. Miami, London and Gothenburg to have “increased autonomy.”  The “restructuring,” which follows Reilly leaving along with his wife, 16-year CP+B vet and managing director/partner Laura Bowles, was concocted by Reilly, CEO Andrew Keller and CP+B chairman, Chuck Porter. From the announce,  executive director of creative development Evan Fry  (who rejoined CP+B over a year ago) and director of art & design Dave Swartz (the CD who we most recently noted in this Roman Coppola-directed Microsoft effort) will help guide the new creative structure while still reporting to Keller.

So, what does CP+B CEO Andrew Keller have to add? Well, in a statement, he says, “I am extraordinarily lucky to have Rob and Laura as friends and to have worked with them as partners through some of the most exciting and courageous times at CP+B. This structure really speaks to the immediate needs of our clients and our vision for meeting those needs. This is an incredibly exciting step in delivering outstanding creative work to our clients.”

During their career, both Reilly and Bowles led CP+B accounts including Domino’s, Burger King and more. As for Bowles, the MD moved up the charts during her career at CP+B from content supervisor to VP/account director to her most recent role as partner/managing director, working with other clients including Hotels.com and on new biz efforts. Sources say the parting was on good terms but we no word as to what Reilly and Bowles are up to next.

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