May
29
Dec
05
Dog tails behind cars / Pas la queue d’une idée neuve?
Posted in: Uncategorized |
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| THE ORIGINAL? Iams dog food – 2007 Headline : “Good for life” Source : Cannes Archive Online Agency : Saatchi & Saatchi (France) |
LESS ORIGINAL Mobility Dogs – 2011 Headline : “Honk if you like Mobility Dogs” Source : Adsoftheworld Agency : Whybin TBWA Tequila, Auckland (New Zealand) |
Nov
22
Dog Sofa / Une idée qui a du chien
Posted in: Uncategorized |
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| THE ORIGINAL? Febreze “eliminate odors on textiles”– 2008 Source : Cannes Archive Online Agency : Grey Paris (France) |
LESS ORIGINAL Alto Furniture “Oh, so pretty!” – 2011 Source : Adsoftheworld Agency : Power CS, Novokuznetsk (Russia) |
Feb
24
Dogs flying in slow motion / Toutou pareil?
Posted in: Uncategorized| THE ORIGINAL? Vitalic “birds” Music Video – 2006 Source : Pleix Film |
LESS ORIGINAL : Pedigree “catch” – 2010 Source : Creativity-Online Agency : TBWA Toronto (Canada) |
| Niveau nouveauté du concept ça vole pas très haut… et 4 ans pour refaire presque la même chose, ça c’est du Slow Motion! |
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