Jul 31

Charmin Proudly Tweets That It Will 'Take Care of Uranus'

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Oh, Charmin. Don’t ever change.

The toilet paper brand, which previously chickened out and deleted its Thor-related joke about being the original “Asgardian,” has apparently come around on potty puns. Charmin’s newest tweet to cherish is a loose tie-in to summer sci-fi flick Guardians of the Galaxy.

“While they’re out guarding the galaxy, we’ll take care of Uranus,” the twitter image notes. 

My favorite part? It’s hashtagged #astronomy. Because if there’s one crowd that loves Your Anus jokes, it’s astronomers. 

That wasn’t the brand’s only space-themed Twitter shenanigans. Check out its mildly uncomfortable repartee with Star Trek legend and social media superstar George Takei below.

Hat tip to Marc Graser on Twitter.



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Jan 07

See Denny’s Devilish Tweet to Auburn Fans After the BCS Title Game

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Raise a giant Cherry Coke and toast Denny's for this great tweet after the BCS title game—offering distraught Auburn fans a road map for where they can comfort-eat their miseries away on the long drive back home to Alabama. It's great partly because it could have so easily been killed, for perhaps being a tad scornful and for sort of making fun of Denny's as well. In other BCS news, Charmin posted the tweet below—apparently having made peace with almost-profanity after getting spooked by its own famous "Asgard" tweet back in November.


    

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Nov 11

Charmin Thinks Twice About Its ‘Asgard’ Joke, Even Though Twitter Loved It

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May 20

Charmin Welcomes Fans to Nascar Race With Billboard Potty Humor

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I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor Speedway's Sprint All-Star Race to an underwear-shaped billboard that said "Stop Skidmarks." That phrase also applies to cars, you see. Given the kinds of ostentatious crap we often see with billboard design, this idea was refreshingly concise and to the point, if a tad juvenile. And it's certainly less offensive than the "Back Got Back" commercial. Photo via @trippmickle.

    

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Apr 24

‘Baby Got Back’ Is Back Again, This Time in a Charmin Commercial

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In the annals of advertising, there are some songs we just keep coming back to. "Baby Got Back" is one of them. From hawking Burger King's SpongeBob meal to bustin' out the D-grade talent for Butterfinger, Sir Mix-a-Lot's timeless 1992 ode to wide rears is basically an advertising supersong. Still, I didn't see a brand like Charmin leveraging the ditty by taking its tubby animated bears and having them break into the worm from the unmitigated joy that comes from having a nice clean ass. Clearly, Charmin itself is a little shocked, which is why the latter half of the video consists of the red bear staring with disbelief at the breakdancing, ass-slapping blue bear. I mean, you can "Enjoy the go," and then you can revel in Rabelaisian ecstasy. Anyhow, if you like big prizes, you can like Charmin on Facebook and partake in the Charmin Baby Got Back Sweepstakes.

    

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