As CES 2019 kicked off Tuesday with the usual rush to the convention floor and scramble to make it to meetings and panels on time, Adweek caught up with three CMOs from very different categories to see where their interests and expectations lie for the coming week. While Fernando Machado, CMO of Burger King and…
When it comes to the intersection between tech and retail, there’s no one-size-fits-all approach–especially for mobile. A new report from market research company GfK found that while a whopping 71 percent of millennials consider their mobile device to be their most important shopping tool, just 21 percent of boomers feel the same. “These findings highlight…
To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you’re not alone. I’ve done the rodeo many times, launched products there with multiple companies and experienced all of the successes (and failures) of breaking through the CES noise. So…
Not even the Consumer Electronics Show can escape the effects of the ongoing government shutdown. Nearly a dozen government speakers, including Federal Communications Commission Chairman Ajit Pai and U.S. Secretary of Transportation Elaine Chao, will have to skip their speaking engagements at the annual tech convention this week in Las Vegas because of the shutdown,…
HTC wants to make sure virtual reality fans–or especially would-be fans–know that Oculus isn’t the only one coming out with a consumer-friendly headset sometime soon. On Monday at the Consumer Electronics Show in Las Vegas, the company unveiled a number of new hardware and software products including the HTC Vive Cosmos, a VR headset that…
Roboticide or publicity stunt? You decide. On the eve of CES 2019–an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come–Russian robotics company Promobot says one of its autonomous robots was the victim of a hit-and-run. In a video posted to YouTube on Jan….
When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn’t come from animals. A year after launching the first version of the Impossible Burger, the former Stanford professor and biomedical researcher brought “version 2.0” to CES. Brown said…
As children, we’re told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the “build fast, break fast” ethos guides companies, being a turtle is a sin. With this backdrop, Microsoft, that lumbering giant nestled among the forests of the Pacific Northwest, took the financial and tech worlds…
In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app. “It’s the beginning of a larger set of guidelines,” says Becky Brown, creative director at Microsoft. Designers and engineers from various…
Silicon Valley has always had sky-high ambitions–and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom’s most prominent companies: Netscape, Pixelon and theglobe.com. Netscape Industry watchers say Netscape died with its acquisition by AOL for $4.2 billion in 1999 (chronicled in the National Geographic series Valley of…
Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that would elasticize and perhaps even traumatize the storied cable network. “I told them I was going to blow up their perfect gold box,” Carnahan says,…
For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and FOMO-charged crucible. Hard on the heels of the holiday season, it’s the unofficial start of the year and stepping off the plane at McCarran…
Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that’s the position Spotify and Reddit find themselves in. That’s why, ahead of the Jan. 8 kickoff of the Consumer Electronics Show in Las Vegas, where both…
Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It’s hard to measure how your content affects people. Mention ROI, and most brand marketers go white from memories of a budget meeting gone wrong. Impressions, page views, shares, scroll depth, time spent, brand lift: The best…
In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission’s recommended 40-page recovery process, they had to contact the companies where fraud occurred; place fraud alerts with credit bureaus; review their credit reports; report the identity theft to the FTC and their local police departments; close new charges;…
If you’ve been to a major American city in the past year, you’ve noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they’re done with them, no matter where they are. It’s kind of like a parade of visitors coming to your house and throwing…
Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and creatives will start their year, looking through the prism of technology–tactically and strategically. What tools and capabilities do I need to get to where I want to be in…
Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers reflect this: Per eMarketer, mobile surpassed TV in terms of ad spend in 2018 with wireless devices…
Nobody knew who he was, and nobody asked. He blended into the crowd, bespectacled and wearing a sweater over his gingham-style button-down shirt. He wasn’t wearing his name tag, which perhaps let him saunter past the stands, past promise after promise about the future of technology. He moved slowly yet methodically from booth to booth…
The Consumer Electronics Show is meant to display the future of humanity. There’s a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it “smart.” But for a small band of operators, there’s a bigger mission: getting people to look to the heavens and get excited…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
