Jan 07

Exploring How Neuroscience Can Affect a Marketing Strategy

Posted in: Uncategorized

Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It’s hard to measure how your content affects people. Mention ROI, and most brand marketers go white from memories of a budget meeting gone wrong. Impressions, page views, shares, scroll depth, time spent, brand lift: The best…

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