The schedule at this year’s Consumer Electronics Show (CES) is full of sessions related to OTT and connected TV, new tech in the travel industry and even a surprise speaker in Ivanka Trump (who is expected to talk about the administration’s policies regarding technology education for workers). We chatted with Sean McCaffrey, CEO and president…
Delta Air Lines will become the first major airline to give a keynote at the Consumer Electronics Show, but it isn’t the first travel brand to make waves at the annual tech dog-and-pony exhibition in Las Vegas. In 2017, Carnival Corporation’s CEO Arnold Donald unveiled the Ocean Medallion, a tiny, coin-like wearable device that connects…
Since its inception in 2009, Uber has been synonymous with the sharing economy, both the good (easy access to a ride) and the bad (worker exploitation). In the past decade, Uber has grown beyond ride-sharing into food delivery with Uber Eats, cargo and shipping with Uber Freight–and in the next five years, it’s aiming for…
Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For those of you not lucky enough to be one of the 180,000 attendees, here’s a…
While products you’ll soon see in retailers like Best Buy made up the bulk of this year’s CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part. Neutrogena, L’Oreal and Procter & Gamble are among the beauty brands betting big on the personalization tech can deliver for…
At last week’s Consumer Electronics Show in Las Vegas, the 200,000 attendees–not to mention everyone else following from afar–were, like most years, promised the future. There were, like most years, plenty of internet-connected devices, virtual reality and augmented reality announcements and demos, half-baked or nearly cooked 5G cars and phones and adorable robots. And yet,…
Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative trends facing 2019. But the reality of CES 2019 is that it was not a year of “new.” Now first, let me say…
At CES last week, Adweek got an inside look at the tech that’s making our homes smarter than ever. Belkin’s products, including everything from Phyn leak detectors to remote sensors and smart speakers from Wemo, are helping consumers save money, conserving precious resources and preventing potential disaster. We took a tour of Belkin’s smart home…
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as “largely finished with round one.” The comment was specific to the industry’s journey toward transparency, but aptly mirrored the spirit of every conversation….
As day three at CES kicked off with brilliant sunshine flooding the Las Vegas Strip and slightly less frenetic activity on the convention floor, Adweek caught up with Glen Hartman, senior managing director of Accenture Interactive in North America, to talk about global responsibility for Accenture’s digital marketing, platforms and operations offerings. Following days of…
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It’s all about the smart home of the future, which will be reliant on AI. And…
Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it’s thinking about adding features that will bring Twitter back to its roots. At the annual Consumer Electronics Show in Las Vegas, Keith Coleman, Twitter’s vp of product, said that the social network was considering rolling out…
With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver’s seat allows passengers. Intel and Warner Brothers proposed a vision for what that media-transportation fusion might look like at this year’s Consumer Electronics…
A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for clients, we caught up with Ginny McCormick, vp, integrated media and omnichannel promotions at Hasbro, and Ankita Nigam,…
Qualcomm is offering a glimpse at how the next generation of wireless service could lay the groundwork for a self-driving future. Today, at the annual Consumer Electronics Show, the telecom chipmaker partnered with Ford, Audi and Ducati to outfit a sample route through downtown Las Vegas with 5G network equipment that connects cell-connected cars and…
As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties–or the casino floor to try their luck–Adweek caught up with three senior marketers to discuss how technology is helping create communities of consumers around their brands, services and products. In this video, Jillian…
Twitter used CES to detail some new features it will begin testing, for both users and publishers. Karissa Bell of Mashable reported that Twitter will establish a beta program in the coming weeks for people who want to test its new experimental features, which could change the way conversations appear on its platform. One of…
In 2018, the Consumer Electronics Show faced charges of sexism after it failed to secure a single woman speaker for its keynote speeches over the course of the event. This year, those charges are again surfacing–and this time, it’s because of a vibrator. In September, the Os?, a robotic woman’s sex toy, was named an…
The National Basketball Association, Turner Sports and Twitter announced a livestreaming initiative at CES Wednesday. During the second half of 20 NBA on TNT regular-season and playoff games this season–as well as the 2019 NBA All-Star Game Feb. 17, when the offering will debut–fans can go to @NBAonTNT to view the action from the vantage…
Say what you want about the worlds of virtual reality and augmented reality–it’s gimmicky, it’s revolutionary, it’s expensive. But while it’s still too early to tell where it’s going or how big of a phenomenon it’ll be, the emerging medium clearly is not going to disappear anytime soon. At the 2019 Consumer Electronics Show this…
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