Hasta La Creative!

Alongside the Black Eyed Peas Peapod Foundation, the Adobe Foundation kicks off “Plant and Inspire” — a campaign that encourages digital literacy among youth.

Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacreast to pimp its new Crest Extra-White plus Scope Outlast?

There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life’s material pleasures. And any woman he wanted.

Justin Timberlake is not one to let the grass grow under his feet. An extremely popular solo artist, he’s also launched several “brand extensions” of himself that have been well received by critics, fans, and the public. His first new venture was Tennman Records, which began in 2007. Then, in February of 2009, he and best friend Trace Ayala announced William Rast, a clothing line that “is an extension of you.” Unlike most new designer lines, William Rast not only gained notice, but also received praise from the fashionistas.

His latest venture? 901 Silver Tequila.

901 Silver is either named in tribute to the area code in which Timberlake grew up (Memphis) or for “that moment when your evening ends but your night is just beginning.” However, more than the Timberlake name is attracting attention. The tequila has been reviewed favorably by those who know tequila. According to the NY Daily News:

Timberlake’s new tequila, called 901, passed the sip test – and then some – among three New York tequila aficionados with very discerning tastes.

What makes 901 Silver Tequila unique is the method they chose to kickoff the first major promotion. Known as 901at901on901, and translated to 9/01, at 9:01, on www.901.com, it’s an invite to the public to creatively craft  ”The Big Idea” to aid the launch of this relatively new brand. The winner will become Executive Vice President of Big Ideas for 901 Silver Tequila.

To the victor go the spoils, which include the lengthy job title, a trip to Vegas (round-trip airfare for two, hotel stay and, of course, two tickets to the Justin and Friends concert), VIP access to all parties, $25,000 in “bonus” money, plus the chance to show off his or her creative skills among an elite group of people.

According to Kevin Ruder, President of 901 Silver (Timberlake is CEO):

We like to incorporate consumer feedback as part of our normal business practice at 901 Silver. We’ve turned that premise into a contest.

The following video outlines the challenge:

The contest ends on November 30th and the winner will be chosen by a panel of experts on December 4, 2009.

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment, follow him on Twitter or check LinkedIn for his profile. As always, thanks for reading.

From the People For the Ethical Cashing of Checks files…

Looks like Naomi won’t be invited for that PETA calendar shoot in 2010. Hey man, long as that shit clears. (Via.)

In a “PSA,” actress Megan Fox tells us the world of high school can be tough and cruel but kids should not to succumb to peer pressure.

To promote a line of Couture Planet handbags and accessories made from recycled newspapers, a group of creatives, Keith Lane, Deborah Hines and Frank Rapp put together a series of posters

So A1 Steak Sauce is having a singing contest.

OK, fine. A Nelson Mandela Day in New York on July 18th can’t really be a bad thing, right?

It’s telling that eclectic music lover @quikness apprised us of this ad, featuring Dr. Dre for Dr. Pepper, with nothing but a sad face.