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| THE ORIGINAL? Bang & Olufsen “True Sound” – 2010 Agency : Ogilvy & Mather Paris (France) |
LESS ORIGINAL Selmi Ton Studio Zurich “Purest Sound Quality” – 2011 Agency : Ruf Lanz Werbeagentur (Switzerland) |
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| THE ORIGINAL? Caja Espana / “Express Money Transfer” – 2006 Source : Cannes Archive Online, Agency : The Farm CF Madrid (Spain) |
LESS ORIGINAL : FxPro Money Transfer – 2010 “In speed we trust” Source : Adsoftheworld Agency : Freeger, Moscow (Russia) |
| Dommage pour le client Russe qui a “casqué” pour une idée déjà existante… |
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