Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it’s a nine-minute testament to obscene flying decadence.
Viral filmmaker Casey Neistat continues to milk brand marketers for a personal travel allowance in his new clip for J. Crew's Ludlow Traveler suit, which he wears around the globe while offering vague tips on "how to travel in style."
The video shows Neistat and his dorky haircut doing all sorts of fun stuff in the suit, from impressing local ladies with bike tire maintenance, surfing and snowboarding in business attire. He also digs some random holes in the ground at one point.
Neistat has built a career on taking marketers' money and doing unexpected things with it, like jetting around the world with a friend on Nike Fuel's ad budget or taking $25,000 to promote the film version of The Secret Life of Walter Mitty and instead using it to help typhoon victims in the Philippines.
This time Neistat plays it a bit more straight, though he does try really hard to be quirky. (Look at his tiny skateboard! Isn't he just precious?) , but the video's all in good fun, and he's not wrong about dressing up for travel. It really does make the whole experience more pleasant. The only way to make it even better is to have someone else foot the bill.
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If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you're viral video director Casey Neistat, it probably wouldn't occur to you to donate it all to the Philippines.
20th Century Fox contacted Neistat to ask him to make a video promoting The Secret Life of Walter Mitty. Neistat proposed that the studio instead let him use the budget to help recent victims of the typhoon in the Philippines, and somewhat surprisingly, Fox agreed.
Known for occasionally being a well-intentioned troublemaker—like when he protested a cycling ticket by comically riding into the many obstacles that were blocking New York City's bike lanes, or when he used Nike Fuel ad dollars to travel the world with a friend—Neistat has now created one of his most intriguing and simple films yet.
Exactly as promised, Neistat flies to the Philippines, buys two buses full of supplies and hands out more than 10,000 meals, a bunch of tools and some medicine to 35 villages. What's amazing is that while relief organizations have said they're having trouble mobilizing, finding transport and getting supplies to those who need them in the Philippines, Neistat just waltzes in and, with one tweet, gets the connection he needs to deliver food to those in need. The longish film has over 600,000 views in just a few days. So, unlike Walter Mitty, how would you live your dreams?
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