Consumer demand for weed in America may have boomed during the early days of the Covid-19 health crisis, but it was no short-lived, lockdown trend. The green rush in the U.S.–which began in earnest in spring of 2020–will continue to pick up speed in the pandemic’s third year. And looking ahead, it’s poised to go…
Cann, a THC-infused drink with a celebrity following and a provocative brand voice, is going guerrilla for the Super Bowl with an outdoor campaign challenging alcohol’s lock on advertising during the Big Game. In colorful posters debuting today within a 10-mile radius of SoFi Stadium in Los Angeles, Cann is showing off what co-founder Luke…
Who wants candy and flowers for Valentine’s Day? Possibly a lot of people, even if those go-to gifts aren’t the most imaginative choices. Cannabis fans, on the other hand, would be happy to skip those traditional symbols of romance and affection. Their message to friends, crushes and partners: nothing says “I heart you” more than…
On a typical day for a character named Brock Ollie, he eats breakfast, hails a ride, goes to work and chats with his colleagues. So why does everyone keep bombarding him with clumsy references to getting high? Because Brock Ollie, with his lanky body and flowery head, is the broccoli emoji come to life, but…
The twin shipping ports of Los Angeles and Long Beach made national news late last year, becoming the poster children for nearly everything that was wrong with the country’s broken supply chain. Few people might have suspected at the time that the historic consumer-goods gridlock would inspire an artful piece of marketing. But on products…
There are a few days on the calendar each year that elicit a near-Pavlovian response from cannabis fans. There’s April 20, of course, the global celebration of ganja. And Green Wednesday, the day before “Danksgiving,” known for being a stock-up opportunity before family gatherings. Those two days are considered endemic holidays, meaning they’re so closely…
Esse poderia ser apenas mais um dos infindáveis comerciais de baixo custo com um discurso qualquer. Porém, aqui não estamos tratando de criatividade, e sim do tema.
Essa campanha publicitária que está sendo veiculada em Washington, EUA, defende a legalização da maconha, a tempo de uma votação que acontecerá no estado no fim do ano.
Uma mãe olha para a camera e defende a descriminalização da droga, e que o governo passe a regular a taxação do produto. Ao invés do dinheiro ir para gangues, se transforma em investimento em educação.
A proposta de mudança no Código Penal brasileiro não chega a tanto, apesar da tentativa de liberar o uso pessoal, mas o que me chama atenção é o tema ser discutido tão abertamente em Washington, com comerciais na TV e discurso claro. Certamente, tal abordagem seria vetada pelas emissoras daqui.
Post originalmente publicado no Brainstorm #9
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