Mary Jones, the cannabis-spiked sibling of Jones Soda that debuted in June, will soon have its own publication, dropping at dispensaries across California next month. The print project, cleverly named Mary Zine, profiles budtenders–also known as weed retail employees–who are skilled at photography, music and other creative pursuits. The pages also contain do-it-yourself activities and…
As many as 5,000 people are expected to gather in downtown Los Angeles this weekend to see live a performance from rapper ScHoolboy Q, shop limited-edition merchandise, watch a glass blowing competition and sample dishes from popular food trucks. Entry to the event is free, and there’s no code word or secret handshake required, just…
The narrative behind cannabis has shifted tremendously, from being considered a dangerous gateway drug to being one of the fastest-growing modern industries. But who stands to benefit most from this current boom and how do we use this period of reeducation to make the cannabis space more equitable? In episode three of Off Madison, Adweek’s…
When the cannabis brand Dogwalkers launched in 2016, it was billed as the perfect mini-joint to smoke while taking a stroll with a four-legged friend. The inspiration for the product–a Poodle mix named Bailey–was even pictured on the packaging. The premium pre-rolled weed has since become a hot seller, now available in seven states–Illinois, New…
There’s a mini Woodstock in the works for next summer–featuring food vendors, local artisans and immersive activations–with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years. Organizers are looking at the tiny Midwest town of Sauget, Ill., and its 6,000-seat minor…
Past winners in the California State Fair’s food and drink categories have included Granny’s Famous Applesauce, Bohemian Viking homemade brew and Tomatillo Goddess jam. But when the doors open this Friday for the first time since 2019, the popular event will feature consumables of a different kind, with names like Laughing Gas, Lemon OG, Buddha’s…
Netflix’s blockbuster hit Stranger Things has been a brandstravaganza since its launch, embedding iconic breakfast foods, salty snacks, ’80s technology and throwback retailers and fast food chains into its supernatural storylines. Cannabis has not been part of that product placement parade–until now. Purple Palm Tree Delight, a weed strain credited with calming a few key…
It may not be included in the next remix of the classic ad jingle “baseball, hot dogs, apple pie and Chevrolet,” but cannabis is increasingly cementing its place in American culture–most recently on the biggest flag-waving holiday of the year. Cannafans spent a record-setting $255.5 million on flower, vapes, THC-infused drinks and other products during…
As an athlete and activist, Briana King (she/they) has launched meetups in cities across America and internationally for “girls, gays and theys” to skateboard in safe and supportive environments. Along the way, the model-actor–who starred in the coming-of-age drama Skate Kitchen–has collaborated with heavyweight brands such as Apple, Nike and Squarespace, while Vogue has called…
On this week’s episode, international editor David Griner is joined by agencies writer Emmy Liederman and senior editor T.L. Stanley to discuss Liederman’s recent coverage of how companies are under pressure to figure out how to craft more inclusive environments for non-drinkers, the rise of alcohol-free cocktails and where cannabis beverages fit into the mix….
Independence Day may not have carved itself into cannabis lore like April 20 or Danksgiving, but the summer holiday has started to generate its own heat for the industry’s bottom line. Cannaseurs–lured by a flurry of retail discounts and brand promotions–are expected to buy enough flower, vapes, tinctures and tonics to make the upcoming July…
In the fast-growing world of THC-spiked beverages, there’s a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling waters. Products come in bottles and cans–Cann, by the way, is a best-selling “social tonic” with a pioneering Pride campaign and a Hollywood following–and via drops, mixes,…
A group of five friends sit around drinking Pabst Blue Ribbon, smoking weed and listening to a new record from their favorite “chillwave” musician, Toro y Moi. They bust out some expressionist dance moves and play air guitar–while getting increasingly stoned–and make pithy comments worthy of a classic Beavis and Butt-Head episode. We’ve all been…
It would be a tall order on its own to try to recreate the spectacle of an iconic Pepsi commercial with Britney Spears. Not to mention borrow vocal flourishes from Lady Marmalade, pack in celebrity cameos and produce a banger original song and choreographed music video. But there’s that and more going on in a…
It would be a tall order on its own to try to recreate the spectacle of an iconic Pepsi commercial with Britney Spears. Not to mention borrow vocal flourishes from Lady Marmalade, pack in celebrity cameos and produce a banger original song and choreographed music video. But there’s that and more going on in a…
In the picturesque, Colorado foothill town of Nederland, a festival called Frozen Dead Guy Days recently drew more than 20,000 people for polar plunges, ice turkey bowling, frozen salmon tosses and coffin races. Though it may sound a little twisted, it’s been ranked as one of the world’s 10 best parties of winter, alongside Mardi…
Do you use words like “debonair” and “gar?on,” while picturing yourself on a private jet and considering, maybe someday, going to a museum? You so fancy! For a campaign that’s heavy on parody and even heavier on a fake French accent, legacy cannabis edibles brand Cheeba Chews launches its new line of P?te De Fruit…
The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don’t immediately come to mind as movers and shakers in the cannabis industry, with good reason. But the celebrities, via a customized program with video platform Cameo, are directly responsible for driving nearly $2 million in revenue and 40,000 dispensary visits for weed powerhouse…
In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes some deep breaths. Cucumber slices are strategically placed over her eyes for added refreshment and destressing. While this may be a familiar marketing image for day spas and travel packages, this campaign comes from cannabis…
Whether it was the appeal of deep discounts, the return of live festivals or the flood of savvy marketing–or some combination of those factors–April 20 has written a new page in the cannabis history books, with $154.4 million in legal sales on the Black Friday of weed. Though it fell on a Wednesday, typically a…
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