Nov 13

Campbell Mithun Drops the ‘Campbell’

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Today in News we missed, Minneapolis agency Campbell Mithun followed the recent hiring of a new CEO and CCO and announcements of a physical move with a name change: no more Campbell, just Mithun.

From the Minneapolis Star-Tribune:

“Starting this week, the agency will be known as Mithun, in honor of co-founder and advertising legend Ray ­Mithun.”

About that move:

“Early next month, the agency will move five downtown blocks from its Campbell Mithun Tower location on S. 9th Street to the rehabbed site of the first Federal Reserve building in Minneapolis at 510 Marquette Av. S.”

The article also notes that the appointment of new CEO Rob Buchner (formerly of Fallon) and CCO David Carter (formerly of BBDO NY) preceded these larger changes, as did the signing of new clients like Pandora and Ashley Furniture (for which McCann scored the creative). Here’s more:

“Since Buchner took over, the agency has added a new executive creative director, two associate creative directors, a group media director and three associate media directors.”

In case you missed the renewed focus on founder Ray Mithun, the agency’s website hosts a page titled “Ray’s Ghost” that collects his best-known quotes.

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Mar 06

Campbell Mithun Asks Intern Applicants to Plan the Future of the Twinkie

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Life is sweet and golden on the outside with a creamy middle, baby! Would-be summer interns at Campbell Mithun might want to ponder such points, because the Minneapolis agency is asking hopefuls to submit recommendations for "taking the iconic Twinkies brand into the future" as part of their application. I'm not sure the spongey cakes need much help in that department, since they don't biodegrade and will probably be viable centuries hence to nourish cockroaches as they dance on mankind's bones. Applicants are instructed to write a "Dear new owners of Twinkies" letter to share their ideas for reviving the brand. (I'm guessing those who recommend using "big data"—for, you know, whatever—are shoo-ins for the job.) Hostess, the long-struggling corporate parent of Twinkies, is in the midst of liquidating assets, and an auction to determine the snack brand's new owner is set for next Wednesday, March 13. Campbell Mithun created the "Where's the cream filling?" tagline for Twinkies 20 years ago, when agencies seeking to fill internships generally just hired their clients' kids.

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