We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer — kinda like Run’s House.
OK…so it’s like David & Goliath tapped a super hot photographer and then…gave the copywriting to, I don’t know, a 12-year-old who just got her first cell phone?
– BMW to serve as exclusive sponsor of Mad Men’s season 3 premier.
Well, there’s at least one good thing about the Geico Kash campaign; it’s given the Mysto & Pizzi version of Rockwell’s Somebody’s Watching Me a big boost with 80,000 downloads each month since the campaign launched in January.
God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.
Jurassic 5’s Chali 2Na brings narrative weight and a forceful, poetic pace to “The Inner Workings of a Creator,” a deconstruction of NBA Rookie of the Year Derrick Rose.
ArnoldNYC partnered with Stardust Studios to develop “A State of Mouth,” a bizarre :15 spot in which a friendly-enough-looking guy pops an icebreaker into his mouth and turns into some psychedelic spaghetti-headed Picasso thing.
It’s not often we’re impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn’t exactly wowed us with its past initiatives.
To promote Vodafone’s wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless bird things called Zoozoos.
Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.
There are a lot of ways to promote an energy drink but comparing the drink’s “power” to weaponry is a new one on us.
Tonight during American Idol, Ford will debut three commercial for the new 20120 Fusion.
Sol Sender from Mode explains the design process of the Obama campaign logo.
Here’s a spot for LG that does a nice job of showing you how their steam cleaning system works. First you billow tons of steam into a desolate, dirty city, then you watch as the magical vaporized water makes everything all shiny and new.
Dear LG, please come to New York. We have this big street called Madison Avenue that’s all racist and whatnot, and we hear racists are scared of having the grime scraped off their facades so we think you’re the perfect company to take care of this issue. Here’s hoping this ad wasn’t produced by Madison Ave!
As always, thanks to Illegal Advertising for sharing.
More: “The Latest Bullet in Advertising’s Already Bloody Feet“
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In case you haven’t already seen it, here’s the latest Gatorade spot from TBWA/Chiat. In short, we learn what, “G” is. Golden, glorious, garbage! Compare this work (directed by Spike Lee, btw) to the Jordan v. Jordan v. Jordan piece courtesy Gatorade alum Campbell Ewald, and well, you’ll see why there’s some disappointment about the brand’s current direction.
Short of the low production quality, the somewhat ambiguous faces, and the gruff VO, the most difficult aspect to grasp is the brand itself. If we didn’t know better, we’d think this was an ad promoting Gamestop or something. Well, maybe not, but to assume that your brand is so strong that referring to a letter and a few notable faces is enough to get the point across is a bit much.
A source close to the campaign tells us the hot and cold reactions this ad has been getting is exactly what Gatorade wants. Could this have been an attempt to get people to think more broadly about the brand? We’re told there’s much more to come, too.
What we like about the ad is the diverse mix of people, the rough and tumble, deep from the gut emotion that’s true to Gatorade. And we would like the lack of visual brand association, were it not so ambiguous. But like we said, that seems to be the point.
More: “
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The World Wildlife Foundation (of Canada) hired DraftFCB Toronto to get you to think about what goes into making those fancy energy efficient light bulbs (and other “energy efficient” products) we’ve been told to use over the last few years. Sometimes, as they note in the ad above, the companies that produce such products aren’t environmentally friendly themselves. Learn more at this place.
It’s Armageddon week this week on the History Channel, and if you don’t think worrying about this stuff is important, we recommend you take a moment to watch one of this week’s programs on the matter. We’re all gonna burn baby, once our sweet sweet ozone is blown away by solar winds and the sun scorches everything. Or the earth is flooded, or hit by a big rock, or you know God crushes us with his massive thumb.
More: “Ad Execs: The New Environmental Power Rangers“
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The Fallon ad you see above has been drudging up some sour mud across the Web. It seems that pretty much anyone who doesn’t make at least $100k feels like (as SuperSpy notes) The Ladders is sharting all over them and their measly salaries.
Hey The Ladders, stop with the pretension. Anyway, SuperSpy gave us her thoughts below, but we wanted to run a fancy poll to get some technical figures about how you feel. As always, comments are welcome too. Poll!
Click continued to read the thoughts of a reader who e-mailed us on this subject.
More: “Fallon Pisses On The Little Guy With A Bad Media Buy”
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To help launch the new ESPN Web site, the sports news company teamed up with Ford and our favorite spokesman, Mike Rowe, for a front page take-over that actually works. Check it out here.
Thanks Denver Egotist, The.
New Career Opportunities Daily: The best jobs in media
A few weeks ago we asked you if you know which agencies (if any) are serving the GLBT community. You responded, including in your comments names like McKinney in North Carolina, YesDesign Group in Los Angeles and Tiffany Hughes, a CD at Metric Interactive. What we noticed about your responses is that they were devoid of names like BBDO, CP+B, JWT and those other big agencies we sometimes talk about.
So from this we gather that either very few agencies want to tap into this financially viable community or, what is more likely, no single shop is dedicated to serving just that market. Case in point, Zig, which produced the campaign you see above (and after the jump). Their very short ads point out how different gay couples are from “the rest” (tongue in cheek of course). But the campaign was a one off — fuel for future GLBT related work, but not a direction, per se (nothing wrong with that in any way, shape or form). Click play.
Anyway, we’re kind of amazed that an agency hasn’t formed to serve this highly lucrative market. A report sponsored by the National Gay & Lesbian Chamber of Commerce found that the GLBT community has $712 billion in buying power. So much for “untapped” markets, eh? This reminds us of that time when you guys realized teens spend money. Remember that?
Before we get our undies in a bunch about the ever-present need to change with the market, let’s take a look at what’s already there — a group of people with a lot of money who probably wouldn’t mind seeing a lady propose to another lady in a Zales spot. Just sayin’.
More: “The Soup Wars: Campbell’s Targets $650 Billion GLBT Community“
New Career Opportunities Daily: The best jobs in media
Sexist and Stupid Ads (Episode 34) from ImJustSayin on Vimeo.
The Denver Egotist shared the above video with us. The show, called “I’m Just Sayin'” is an unscripted four minute conversation between three women. We’ve seen it somewhere before, but check out what they have to say about a few of the ads we’ve covered here on AgencSpy.
We particularly like the comments about 35 plus year-old male creative directors who seem to think ads with women as sexual objects are effective. Apparently, that theme is kinda sorta passe.
More: “Crispin Porter’s Whopper Whoppers“
New Career Opportunities Daily: The best jobs in media
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