Ever been at a party or a family event when certain people just won’t shut the hell up? They insist upon endlessly prattling on about the most idiotic and mundane aspects of their sorry lives. It’s as if these people haven’t learned the art of introspection and contemplation.
So thank you, KFC, for getting these people to shut the hell up. OK, the kid version is a little cute.
If it is, then Torontao-based Open has a new product for you. It’s called Mae by Damiva and, apparently, it’s the vaginal moisturizer you’ve always wanted.
Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products (there will also be a skin moisturizer), and the ad campaign that includes the headlines “drier than a British comedy” and “enough beating around the bush.”
Mae by Damiva is named after Mae West who was jailed for her Broadway play, Sex. The second product in development, “Frida by Damiva”, is a facial cream to prevent excess facial hair growth and is named after the Mexican artist, Frida Kahlo.
The name Damiva, itself, is a combination of “Dame” and “Diva”. Have at it, ladies.
A couple years ago, the town of Leavenworth, Washington gave us Woody Goomsba, a puppet-like dude who, along with a bevy of super hot, Dirndle-clad dancers, amped up the Bavarian-themed destination.
Today, we have work from Haberman for New Ulm, Minnesota which introduces Hermann the German, a bobble-headed dude who, without a bevy of super hot, Dirndle-clad dancers, amps up the Bavarian (German)-themed destination.
In its latest campaign to corral as many applicants as possible, University of Phoenix, with help from Arnold Worldwide, is out with a new campaign that says there isn’t a shortage of jobs. There’s just a shortage of qualified applicants. And the university is out to fix that with a new curriculum and partnerships with corporations that will enable to school to fine tune the education od students to meet the fast and ever changing needs of todays employers..
Here are three scenarios in which holding a smile is a very important thing. All to hype the importance of good toothpaste. In this case, Green Beaver Frosty Mint Toothpaste. Created by Toronto-based United Content and directed by Untitled Films’ Jamie Travis, the three ads take a look at the smiling life of a politician, an office worker subjected to a high energy, OMG-filled re-telling of a wedding proposal and a couple getting married and silently pondering the true meaning of their vows.
It’s nice to know a toothpaste company can appreciate the importance of the forced smile.
Can’t wait to to taste blood when the 4th and final Twilight movie, Breaking Dawn 2, opens? Well, you’re in luck. Thanks to Santa Monica agency Neighbor which teamed with Jamba Juice and Lionsgate, Twilight fans will be able to suck down Berry Bitten, a mixed berry smoothie drink that, well, looks a lot like blood.
The drink and promotional tie in are being promoted to teens and their moms with print placements, banners, social and a Facebook-based sweepstakes that will award one person two tickets to the red carpet Breaking Dawn premiere November 12 in LA with airfare and hotel included. Additionally, 1,000 people two tickets each to 32 different Jamba Juice-sponsored advance screenings November 15 in 18 cities.
Winners also receive a $50 gift card, slap bracelets and poster. Fans enter by Tweeting their photo with a Berry Bitten smoothie and including the hashtag #jambatwilight.
TD Bank has launched a street level experiential campaign in New York to promote its tree-saving initiatives and reduced paper usage. The campaign, created by Tierney, excludes printed media and collateral and its street team will offer only spoken information.
Beginning this week at TD Bank’s 5th Ave. & 14th St. location, a 12′ x 9′ touch-screen interactive video wall will let downtown passers-by get the attention of a deer, squirrel, rabbit, bear or owl while an LED ticker scrolls out habitat acreage preserve, in terms of NYC?landmarks (“13 New York City blocks of forest” monthly, or each year, “a forest area larger than Central Park”).
Across Manhattan, during October through November 11, two roving audio-enabled electronic view masters akin to those the drop-a-quarter-in-the-slot binocular viewers found at vistas from Niagara Falls to the Golden Gate will give New Yorkers’ a view into this vista as well.
The viewers, accompanied by TD?Bank street teams, will be at Columbus Circle, Rockefeller Center, Herald Square, Madison Square, Union Square and outside the 14th St. Apple Store, among other locations between 7:30 AM?-?9 PM.
Additional support for the ambient campaign includes 50 2-sided video screens atop subway entrances and a 16-million impression digital banner buy on sites including AOL, 24/7 Real Media, NYTimes.com and NYDailyNews.com, plus paid placements on Facebook and Twitter.
A series of six videos, all of which follow the animals-are-cute-so-we-will-use-them-to-get-lots-of-social-sharing strategy, aim to share with humans the many benefits of Purina’s Small Animal Food. We get wisdom from a rabbit, a parakeet and a hamster on the various trials and tribulations of being an animal. Colle+McVoy created.
According to Indian lingerie brand Amante, eight out of ten woman wear the wrong bra size with most choosing a cup size that’s too small and a band size that’s too large. With that bit of knowledge coupled with the insight that, according to Amante, women are embarrassed to look at ads featuring scantily clad women in public, the brand has launched a very ?unsexy” campaign urging women to break up with their bras.
Of the approach, Amante CEO John Chiramel said, “This campaign has been carefully thought through, in not trying to objectify women, but more about dealing with the real issues and educating the consumer, so that they have an enjoyable experience wearing fine lingerie,”
The campaign consists of several posters which contain headlines such as, “Don’t let anyone ruin your self confidence,” “How much longer will you adjust,” “Every woman deserves to be held right” and “Suffocation is the worst kind of abuse.”
We have to admit, it’s a nice approach that doesn’t reduce women to two-legged creatures whose sole purpose is to carry around the largest pair of breasts possible.
Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
The first episode of the series debuted today on Target.com/fallingforyou. The two additional episodes will follow October 9 and 9 with a live event planned for October 10. Each of the films, if viewed on the Target site, will have shoppable items that appear on the right hand side of the screen as they appear in the episodes. Clicking on the items will add them to the viewers list of favorites and can be purchased later.
Of the series’ avoidance of lame, product placement-style style dialog, Abraham said, “It was a mandate from all of us that the people should feel relatable and real. If people are spouting stilted dialogue, it’s just going to feel ridiculous.” Thankfully, the team pulls it off.
Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit’s of the brand’s tires over the competition. The four ads tout the tire’s better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we’re just going to assume the creators did their best to insure it was a fair comparison.
Did someone say Papa Gino’s? According to these Allen & Gerritsen-created Papa Gino’s ads, you’d think someone had just screamed, “Aliens have landed! Run for your lives!” But, no, apparently the power of Papa Gino’s pizza is enough to make everyone drop what they are doing and chow down on the latest Papa Gino’s offering.
Explaining the campaign’s approach, Allen & Gerritsen Chief Creative Officer Gary Greenberg said, “This campaign is designed to connect emotionally with a wide cross-section of New Englanders who have grown up with Papa Gino’s. ‘Let’s Eat’ speaks to the role Papa Gino’s plays in people’s lives, whether they’re at work, in class, or at play. It’s community driven, and has a sense of humor that’s true to the heart and soul of the Papa Gino’s brand.”
– The girl is cute but not loving this new Coke Zero tie in with the upcoming James Bond movie Skyfall. It’s just too…musical.
– Dos Equis Most Interesting Man Endorses Obama. Not all are accepting of the fact he’s an actor playing a part and can endorse whomever the hell he pleases.
– Fresh out of her marriage to Tom Cruise, fresh-faced Katie Holmes has been tapped by Bobbi Brown Cosmetics to front a new campaign as the brand’s first celebrity spokesperson.
– Levi’s has made intelligent use of Flipboard’s by placing mini-catalogs within the app.
– Mayor Bloomberg got his way. The Board of health has approves his request to ban certain sugary drinks from New York City.
– Digital marketing agency HYHN is out with its own social media marketing platform called HYFN8.
Reacting to an economy that left 100 million 15-29 years olds worldwide unemployed, United Colors of Bennetton has launched Unemployee of the Year, a new campaign that aims to dispel the hard to shake stigma that younger workers are lazy and that it’s their own fault they don’t have a job.
Created by Bennetton’s own FABRICA and 72andSunny, the campaign intends to “spark a global conversation” about the plight of Millenials and enable the group to share its stories and experiences.
Of the campaign Benetton Group’s Worldwide Communications Director Gianluca Pastore said, “Benetton is a brand with a point of view: today we call attention to the legacy that previous generations have left this one, and we reflect on the difficulties that people under 30 experience when trying to enter the job market. Social engagement, always a vital and distinctive characteristic of our brand, is a very current value and way of behaving. Since our first Unhate campaign, we’ve made a strategic decision to focus on digital media and put social engagement at the core of our communications. The site unhatefoundation.org will welcome competition entrants, as well as those interested in expressing an opinion on the subject. The worldwide communications plan includes newspapers, magazines, and MTV in 35 countries.”
The campiagn will consist of the website where visitors can create a profile, create an “un-work” resume submit an idea for funding which will net the best 100 ideas €5000 in funding. In addition, a yet to be launched commercial will highlight the lives of four individuals and the projects they are passionate about. And, of course, there will be a print campaign featuring several unemployees of the year.
A piece of advice though. It might help if the images on the campaign site weren’t of insolent-looking, entitlement-seeking types sporting a “fuck you, I’m better than you” grin of self-importance. Just saying.
As an avid skier, we can appreciate the surreal joy of a chairlift ride up the mountain. It’s a time when you can drink in the beauty of your surroundings, enjoy conversation with a stranger or, in the case of these Wexley School for Girls-created ads for Copper Mountain, wax eloquently about the oddest stuff imaginable.
Seven new ads, shot entirely against a green screen, allow for brilliant oddities such as kids who aren’t really kids, a miniature spaceship and the ability to have your actors just sit there and rap about whatever you want them to.
Of the campaign, Wexley School for Girls CEO and Creative Director said, “When people realize they’re on a chair lift and cannot get off, and you mix in a little high-altitude truth serum, the ride up can become almost as memorable as the ride down. We focused on making the art direction otherworldly because Copper is unlike any other ski area on the planet.”
Advertising Agency: Mass Advertising Company, Yemen Photographer: Ali Afaq Copywriter: Malik Alsharabi Creative / Illustrator: Hisham Alsorori Creative Director: Ali Alsharabi
Barton F. Graf 9000 is out with new work for Little Caesars that’s in keeping with both the brand’s and the agency’s penchant for witty goofiness. Promoting the establishment’s $5 Hot-n-Ready pepperoni pizzas, two commercials center on just how goofy goofy people can get over a goofy little pepperoni special.
We like to call it nut ball intelligence. Yea, that works.
This one’s no where near as good as its sister ad, Hot Putt, nor is the woman in this second ad as hot as the woman in the first. But, hey, there’s only so many times BBH can create “hot” ads for Axe before they strike out once in a while. OK, OK. She has a really great ass. Satisfied?
The second ad, High Street Hurdles just doesn’t have the same oomph and lustful determination of the the first ad. In each ad, a woman is drawn to a man wearing Axe but the woman in the Hot Putt ad goes to greater lengths to get her man. And, unlike the woman going after the construction worker in the second ad, the woman in the first ad actually gets to full on have her way with the lucky guy.
While everyone’s calling these latest two ads, and the equally maligned Headless Breasts ad, a tragedy, we think the brand is headed in the right direction. While the much lauded Kiefer Sutherland Susan Glenn ad was a brilliant pieced of work, not to mention a big departure for the brand, it’s not these seemingly intelligent, Susan Glenn-pining men the brand is after.
Axe, smartly, is after the horny male middle school mindset. Because, after all, there’s a horny male middle schooler inside every man no matter how sophisticated he ultimately becomes.
The Las Vegas Convention and Visitors Authority, reacting to Prince Harry’s recent Las Vegas strip poker scandal, has launched an ad campaign reinforcing its “what happens in Vegas, stays in Vegas” code.
Of the campaign which, for all intents and purposes, defends Prince Harry’s actions, LCVA spokeswoman Courtney Fitzgerald said, “Las Vegas is about adult freedom. It’s important for friends to know what activities can be shared publicly and what activities are protected by the code.”
The ad is said to read, in part, “For Shame! To those who traded in their pledge to their Las Vegas brethren, WE DEPLORE YOU. We are calling on you, the defenders of what happens in Vegas staying in its rightful place – in Vegas. We are asking for a shun on those exploiters of Prince Harry. We shall boycott partying with (whoever exploited Harry). No bottle service. No bikini clad girls.”
The ad, a bold move, directs people to Las Vegas’ Know the Code page on which people can sign a petition promising to uphold the code.
Of course for the most part, What Happens in Vegas Stays in Vegas died long ago with the advent of the camera phone. That said, we’d argue there’s no harm in a young man (or anyone for that matter) engaging in a bit of adult fun from time to time without fear of repercussion. Of course we’re not advocating rampant cheating and the like but some harmless, boundary-pushing antics should be able to be enjoyed without fear you’ll end up on the cover of The Sun.
Oh the days when advertising was filled with innocence and just downright knowledge-challenged stupidity. Back when DDT helped make healthier, more comfortable homes; when sugar could help you lose weight; when lysol was a feminine hygiene aid; when babies drank 7-Up and when donuts were a vitamin-filled health food.
Oh yes, wallow in the glory days of advertising by reading the Top Ten Most Dangerous Ads. My how times have changed.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
