Dec 13

New Britney Spears Video, ‘Perfume,’ Sure Seems Like One Big Ad for Her Perfume

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"Perfume," the newest single off Britney Spears' latest album, Britney Jean, is ostensibly about a weird love triangle. But what it really seems to be about is selling the singer's fragrance line.

Fantasy—Britney's best-selling perfume—is heavily featured here (it also has a cameo appearance in her song "Work, Bitch"), with Britney playing the "other woman" and singing, "While I wait I put on my perfume / yeah I want it all over you / I gotta mark my territory."

Scenes of Britney spraying herself with Fantasy run throughout the video, inspiring teenagers everywhere to overload the olfactory senses of everyone who passes them in the mall. So was the song written specifically to market her line? I'd guess so, especially since—and I say this as a 1997 BritBrit fan—the lyrics are just awful. Via Mashable.


    

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Jul 07

R.I.P. to the King of Endorsements

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MJToday we say goodbye to the King of Pop, Michael Jackson. Over the next few months, the general public will dissect all things MJ — what will happen to his three children, and what his musical legacy will become. I’m more interested in is his impact on the advertising world.

Until 1984, it was virtually unheard of for a superstar to endorse products on TV, until Pepsi inked a $5 million deal with Jackson, paving the way for future deals with Madonna, Cindy Crawford, Ray Charles, and Britney Spears. In fact, Jackson’s relationship with Pepsi was so successful that brands such as Buick, American Express, Cover Girl, and Jell-O also pursued celebrity deals, elevating those brands to unseen levels of popularity.

The Pepsi-Jackson deal also broke creative ground — at the height of “Thriller,” Jackson rewrote “Billie Jean” to create a version specifically for Pepsi, rather than sing the original jingle, thus taking the concept of branding to a new level. The Wall Street Journal credits Jackson for breaking barriers that gave way to iPod commercials starring Coldplay as well as car commercials featuring indie rock songs that have yet to get radio play, but are sure to be the next big thing.

Not bad for a kid from Gary, Indiana, huh?

Photo Credit: the Associated Press

Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.


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Jan 30

Virgin Mobile Title Sponsors Britney Spears Concert

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507thmVirgin Mobile, USA will be the title sponsor for the upcoming concert of pop diva Britney Spears. The concert, titled “Virgin Mobile Presents the Circus Starring Britney Spears”, features special guests The PussyCat Dolls. The circus-themed tour is due to kick off in New Orleans on March 3, 2009 with a planned 31 dates in the United States.

“I’m thrilled to partner with Virgin Mobile on my tour,” said Britney Spears. “They will have cool opportunities for my fans and me to connect, and they’ll bring a lot of excitement to the tour.”

“Britney Spears is about to bring some much needed heat to Canada with what promises to be the tour of the year,” said Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. “We’re beside ourselves with excitement and have some truly brilliant ways we’ll let Virgin Mobile customers get access to all areas.”

(Source) Press

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