This 'Happiness Blanket' Measures the Well-Being of British Airways Passengers

If people could literally see how much more relaxing British Airways’ new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors, says British Airways.

To that end, the airline made these not-at-all-awkward brainwave-measuring headbands and connected them to light-up blankets that change color based on how passengers are feeling. Like a mood ring for your whole body.

Stressed is red. Comfy is blue. Because wearable technology is so hot right now, even at 35,000 feet. Also because it’s always so much fun to hurtle through space in a tin can that it’s only natural to want a device to tell you how good of a time you’re actually having, and to broadcast your state of mind to all the other humans crammed in like sardines next to you.

But as nifty as the technology is, and as dazzling as the pretty LEDs are, the whole exercise in self-congratulation would be a whole lot cooler if it told us something more revelatory than the fact that people are at their happiest when they can manage to sleep through the whole ride.

Then again, at least it’s more intriguing than just saying outright that the food and seats have improved—especially when the bar for airline food is usually so high.



Instead of Pointing at Airplanes, Domino’s Parody Billboard Points Out Delivery Drivers

Remember British Airways' interactive "Look Up" billboard with a kid pointing at airplanes as they flew by overhead? Well now Domino's U.K. is spoofing the concept with its own "Look Down" billboard. It's kind of a heady concept, but bear with me here: The British Airways billboard pointed to planes while displaying their flight numbers and trajectories, so the Domino's version is a kid pointing down at pizza delivery drivers, with different messages about where each pizza is headed. It's working out pretty well for them, which makes sense. Domino's has a lot of experience with parody, since the brand's been doing it to pizza every day for over 50 years. Via Mashable.


    

British Airways e o outdoor que mostra qual avião está sobrevoando você

“Olhe pra cima” (Look Up) é o nome da campanha que convida pessoas em Londres a olharem pro céu e descobrirem qual é aquele avião que está voando por cima do painel digital da British Airways.

Instalado no oeste da cidade britânica, o painel que fica a caminho de Heathrow (o maior aeroporto da Europa), mostra em tempo real quando um avião da companhia sobrevoa aquela área, dizendo qual é o número do vôo e de onde ele vem.

02

Em breve um outro painel será instalado no famoso e cobiçado espaço publicitário da Picadilly Circus, no centro da cidade.

A criação é da Ogilvy UK.

P.S.: como a criação ainda é muito nova, não consegui boas imagens para publicar aqui. Assim que mais imagens ou vídeos aparecerem eu atualizarei o post.

 

01

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Kids Point to British Airways Flights as They Pass Overhead on Magical U.K. Billboards

Last fall, Norwegian airline Wideroe used a child's glee at his grandfather's airplane-conjuring trick to create one of 2012's best ads. Now, British Airways is showcasing a digital version of a similar concept.

A billboard at London crossroads Piccadilly Circus is programmed to show a virtual boy standing up and pointing at actual British Airways flights as they pass over the ad, which also identifies each plane's flight number and place of origin or destination. It's a nifty illusion, if a little less magical than the Wideroe ad, which managed to capture a credible slice of cross-generational life in an incredibly charming story. Then again, it's kind of apples and oranges—the BA bit is definitely way cuter than your average airline billboard.

"We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination," Abigail Comber, head of marketing at British Airways, said in a statement. "The clever technology allows this advertisement to engage people there and then answer that question for them. We hope it will create a real 'wow' and people will be reminded how amazing flying is and how accessible the world can be."

Maybe next time the marketer just needs to add a twee tortured soundtrack like the Daughter clip that Wideroe used.

Agency: Ogilvy 12th Floor. Via Creative Criminals.


    

Turismo britânico aposta em James Bond como garoto-propaganda

O ano parece ser mesmo de James Bond. Completando 50 anos de estrelato no cinema e com uma nova aventura – Operação Skyfall – prestes a ser lançado, o espião se tornou um dos nomes mais requisitados de 2012. Depois de saltar de um helicóptero com a rainha Elizabeth na abertura dos Jogos Olímpicos e inspirar campanhas da Heineken e Diet Coke, nada mais justo que o turismo da própria Grã-Bretanha utilizar os dotes de seu famoso personagem.

No filme abaixo, cenas com os seis atores da franquia – Sean Connery, George Lazenby, Timothy Dalton, Roger Moore, Pierce Brosnan e Daniel Craig – têm com pano de fundo as belas paisagens britânicas. Ao final, vemos a mensagem “Bond is GREAT Britain”.

Mas não para por aí. A campanha continua com Live like Bond, uma promoção patrocinada pela British Airways, Radisson Blu, Aston Martin (sim, eles vão dar um carro para o ganhador) e Twentieth Century Fox. Para participar, é preciso acessar o hotsite Agent UK e completar algumas missões online, claro.

A campanha será levada para os principais mercados do turismo britânico, que inclui São Paulo, Rio de Janeiro, Los Angeles, Berlin, Sydney e Melbourne.

 

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie


Advertisement