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Nov 21

DPC Goes Satirical for Get Covered Illinois

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The time has come, yet again, to talk health care enrollment. The numbers are good, though they might not be as good as some claim…but the goal for the parties running various states’ healthcare exchanges will always be increased enrollment.

While The White House has turned to celebrities for promo purposes, President Obama’s home state of Illinois went with local agency DPC, which created TV/print/OOH/digital work for Get Covered Illinois, the group dedicated to teaching residents the ins and outs of insurance and convincing them to sign up.

Earlier this year, Get Covered went with The Onion for promo purposes, running “native ads” in the pub’s voice. DPC sticks with the satirical theme — here’s the TV spot, as embedded in the “Luck Plan” microsite:

Images and credits after the jump.

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Sep 11

Innocean Debuts New Work for NRG

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NRG recently announced that the energy company has chosen Innocean as its full-service advertising partner, and the agency debuted its first campaign for the brand in time for the opening of the NFL season.

Its 30-second broadcast spot imagines an old-time football team — complete with leather helmets — preparing to take on the (modern day) Philadelphia Eagles. “Let’s go out there and give ‘em heck,” says the team’s captain, adding “We’re going to go out there and really give them the business.” When the team, emerges from the locker room and sees their competitors, however, they quickly turn and run. “The old game just can’t compete,” says the voiceover, “especially when it comes to energy. Solar power is here.”

It’s not a bad analogy for old forms of energy, many of which have been around since the leather helmet days, in comparison with clean solar energy. The basic concept and approach also seem pretty adaptable to future applications, so more in this same vein from Innocean in the future.

“NRG chose Innocean because they understood that we aren’t bound by convention,” said Brad Fogel, chief operating officer, Innocean USA. “We are young and agile enough to break rules and create a spot-on integrated brand campaign that shows consumers, you actually have a choice in who you want to supply the energy to power up your day-to-day lives. And if you have that choice, why don’t you choose a company that believes in doing the right thing instead of the same thing?”

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Nov 14

Chicago Bulls, Blackhawks Players Stalk BMO Harris Bank Customers

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A delightful new campaign from Y&R Midwest and Anonymous Content director Brian Billow for BMO Harris Bank finds credit card holders joined by Bulls and Blackhawks players in their everyday lives. Above we see Bulls players Joakim Noah and Jimmy Butler accompany a family in the monotony of suburban living, from chatting about potholes getting to taking the dog outside for a bathroom break.

Meanwhile, your Stanley Cup Champion Chicago Blackhawks are represented by Patrick Kane, Andrew Shaw, Corey Crawford, Bryan Bickell and Brandon Saad, who swim laps donning their complete uniforms and pads.

What makes these spots much funnier than other commercials for team credit cards is the fact that the players don’t seem to enhance the lives of BMO Harris cardholders. Instead, they just take part in the tedium of every day life. The juxtaposition of game-ready professional athletes and the typical morning routine help make these ads stand out, and they’ll definitely cause a few belly laughs from Chicago sports fans. See the whole campaign, which marks the first time BMO Harris Bank has featured Chicago Bulls players in its advertising, and the third time BMO Harris has featured Chicago Blackhawks players, here.

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May 09

AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Posted in: Uncategorized

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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Apr 24

CP+B Creative Director Makes Short Film About KISS Song ‘Beth’ From Her Point of View

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A classic rock ballad, "Beth" by KISS, that inspired a thought balloon—"Wouldn't it be funny to hear Beth's side of the story?"—is now a short film. The four-and-a-half-minute piece from Bob Winter, executive creative director at Crispin Porter + Bogusky in Miami, centers around a 1970s-era phone call between Beth and an actor portraying Peter Criss, the band's original drummer and co-writer of the song.

Beth is home, cooking meatloaf and wondering when Peter will get home. Peter is in the studio, unable to commit to a time (he keeps repeating a refrain in the song, "What can I do?") and anxious to get back to recording. He and his bandmates are inexplicably dressed in full costume and face paint, despite being nowhere near a concert hall. Ah, but hey, what says KISS more than makeup and platform boots?

The back and forth turns hostile when Peter, who said he'd be home in a few hours, shifts to another line in the song: "I hope you'll be all right 'cause me and the boys will be playing all night." "What?" Beth replies, stunned. "Peter, you just said you were going to be a couple of hours. I made dinner. It took me all afternoon to make. You know what? … I might as well just throw it into the garbage." Rather than reply, Peter sighs, leaves the phone cord hanging and returns to the boys, sits down behind a piano and belts out the song. Beth doesn't hear it, though. She glumly hangs up and sits down to eat with her two children.

Directed by Brian Billow of Anonymous Content, the film feels part Behind the Music and part Saturday Night Live, with just enough '70s home décor (beige stone, dull wood cabinets, a toaster oven) to make you yearn for The Brady Bunch. Winter first got the idea for the spoof when he was chief creative officer at Young & Rubicam in Chicago. As he told Adweek previously, "I was thinking that it might be fun to create a series that's like the made-up stories behind real songs."

Asked this week what's next, Winter replied, "Maybe the next song is 'Jump' by Van Halen, and it turns out it was really about one band member helping another band member avoid stepping in dog poop. Something serious like that."

CREDITS
Director: Brian Billow
Production Co.: Anonymous Content
Sr. Exec Producer: Eric Stern
Exec Producer/Production: SueEllen Clair
Producer: Paul Ure
Writer: Bob Winter
DP: Darran Tiernan
Editor: John Dingfield/Beast Editorial
Actors:
Beth: Lilli Birdsell
Peter: Steven Olson
Kid #1: Michael Hamilton
Kid #2: Robert Hamilton
Ace: Roy Green
Paul: Alec Paul Cartinian
Gene: Rocco Fonzarelli
Roadie: Jason Lee Beckwith
Performer Beth Piano Intro: Coleman Zurkowski