Sep 25

Carmichael Lynch Gets ‘Distracted’ for Subaru

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Carmichael Lynch has another new spot for Subaru, following the release of a campaign promoting the Subaru Outback just last week.

This time around, Carmichael Lynch has crafted a spot for the Subaru Legacy. In the 30-second ad, a teenage boy is distracted by girl-minded daydreams when the Legacy’s obstacle-detection technology comes to the rescue. While his daydreams are squeaky clean compared to what actual teenage boys fantasize about, it’s still a relatively realistic scenario which makes a lot of sense as an approach for a family car, whose customers are likely to have to lend to their adolescent kid at some point. So while there’s not enough truth here for a full laugh, there’s more than enough to effectively make a point about the Legacy’s safety. (more…)

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Jun 03

Carmichael Lynch Shares ‘Hangry Moments’ for Jack Link’s

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It appears Sasquatch is sitting this one out, and the absence of Jack Link’s mascot is much appreciated.

Carmichael Lynch takes a different approach with their latest campaign for the jerky brand, based on a concept not all that dissimilar from Snicker’s “You’re not you when you’re hungry” approach: that intense hunger can make you angry, which they define as “hangry.” The series of 30-second spots depict several such hangry individuals, with their intense hunger personified by angry animals that emerge from their stomach, which also acts as a visual representation of the “Feed your wild side” tagline. In “Lecture Hall,” for example, a student is taking a test when his intense hunger causes a puma to emerge from his stomach. It is not until the puma is sated with a piece of beef jerky that it retreats back where it came from, after helping the kid out with a test answer (apparently this is a highly intelligent feline). Other spots take a similar approach, depicting a woman waiting for her flight to take off, and a man stuck in a meeting. The spots will run online and on on channels such as Comedy Central, ESPN, and FX, alongside the existing “Messin’ with Sasquatch” campaign.

“Nothing says Feed Your Wild Side like literally feeding your wild side,” explains Kevin Papacek, director of marketing for Jack Link’s Beef Jerky. “Hangry is how you feel when you experience hunger to the point of being angry – visceral, debilitating hunger. This deeper hunger can only be fed by Jack Link’s Jerky.”

Stick around for “Middle Seat” and credits after the jump. continued…

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May 21

Lesson Never Learned: Jack Link’s Once Again Sullies Up to Sasquatch

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It’s been almost a year since we last covered Jack Link’s and their Sasquatch antihero, but everyone’s favorite ugly creature is back to sell some beef jerky and beat up anyone who messes with him (it). Minneapolis-based agency Carmichael Lynch has produced three new spots for the campaign, all of which were once again directed by Rocky Morton.

In the above commercial – “All Dolled Up” – three fools try to get their kicks by putting makeup on Sasquatch. He responds by flipping their car and possibly killing them, because, well,  Sasquatch doesn’t wear lipstick. The ads tap into the creature’s vaguely redneck brand appeal with foggy rural settings and the fact that the product is beef jerky. If I learned anything here, it’s to avoid Jack Link’s beef jerky, because eating it will lead to serious personal injury and an upset Sasquatch. Two more clips and the credits after the jump.

continued…

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