Découverte de Red Hong, une artiste originaire de Malaysie. Installé à Shanghai pour son travail, cette dernière aime faire des créations avec des éléments inhabituels et notamment avec des cercles de café. Des créations intéressantes à voir dans la suite de l’article.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Une superbe publicité pour l’équipementier Adidas Basketball qui lance la saison 2010 de NBA, avec les joueurs Dwight Howard, Derrick Rose, Kevin Garnett ou encore Josh Smith. Le spot a été dirigé par Patrick Murphy sur une production du studio Elastic. A découvrir dans la suite.
I know. I know. The NBA finals are over and Kobe is in bed cuddling his trophy but I had to post this funny Nike Basketball commercial that played throughout the finals. When we talk about building true affinity for brands we must emotionally tap into consumers and truly engage them not just our numbers, research, and spreadsheets. In the onslaught of meaningless buy my product fodder, this spot stands out for all the good reasons.
I have heard sports lovers and not so sports lovers talk about “that funny Nike Basketball commercial”. Ahhhhh cooler talk, marketing heaven–and isn’t that what we all want?
——–
Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
Being honored as the best of the best in any sport is a distinction that anyone would surely cherish. And in this case, the Gatorade Company, in partnership with ESPN RISE, today announced junior point guard Brandon Knight of Pine Crest School as its 2008-09 Gatorade National Boys Basketball Player of the Year. Knight is the first student-athlete from the state of Florida to win Gatorade National Boys Basketball Player of the Year honors.
The award, which recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the court, distinguishes Knight as the nation’s best high school boys basketball player. A national advisory board comprised of sportswriters and sport-specific experts from around the country helped select Knight from more than 552,000 high school boys basketball players nationwide.
Knight is now a finalist for the prestigious Gatorade Male High School Athlete of the Year Award, to be presented at a special afternoon ceremony prior to The ESPY Awards in July.
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.
(Source) Press
To the Harlem Globetrotters, this will mark their first appearance at the Wachovia Spectrum in Philadelphia. However, it looks like it may also be their last since the said stadium as the 42-year-old building is scheduled to be razed later this year.
The game will mark the team’s final appearance at the famous Spectrum — either inside it or on top of it — as the 42-year-old building is scheduled to be razed later this year. The team will return to the Philadelphia area later that week for games on Saturday, March 7 (at Temple University’s Liacouras Center at 1:00 p.m. and Sovereign Bank Arena in Trenton, N.J. at 7:30 p.m.) and Sunday, March 8 at Philadelphia’s Wachovia Center (12:00 p.m. and 5:00 p.m.).
“The Spectrum was a highlight of every tour for the Globetrotters for so many years, and we’re honored to come back and pay it our respects in unique Globetrotter fashion,” said team CEO Kurt Schneider. “We’ve played in so many unique venues over our history, and this game will surely add to that legacy. You might say we are ‘over the top’ excited to play on the roof.”
The Globetrotters first played at the Spectrum on December 2, 1967, shortly after the building first opened. The team continued to play at the Spectrum every year until 1997, when their annual Philadelphia tour stop moved across the parking lot to the Wachovia Center.
(Source) Press
If you happen to be a sucker for online fantasy manager games today, you may be rewarded lucratively if you use your lucky stars and manage online properly. You can win as much as $100 Million if you pick a “perfect bracket” during the annual men’s college hoops tournament in March.
To enter the free contest, basketball fans can visit any website that has the official Game of the Century logo. To play, simply fill out the bracket of the 64 teams competing in the 2009 Men’s Division I college basketball championship. The person who correctly picks all of the winners—with a perfect bracket—will win the $100 million ultimate prize.
In addition to the $100 million ultimate prize, PickManager.com is giving away many other prizes beginning the week of February 9, 2009. There are eight La-Z-Boy recliners up for grabs, one per week. Participants can qualify for the weekly random drawing by answering poll questions and selecting one out of four recliners to win if chosen. The grand prize is an extravagant sports den, featuring Lay-Z-Boy seating, a flat screen TV and a surround sound stereo system. It will be awarded to the person with the highest-scoring, “non-perfect” bracket.
(Source) Press
With the newest round of Jordan commercials hitting the airwaves in recent days, there is only one thing that comes to mind… “Thank you Wieden + Kennedy, for you have done it again.” Each of the ads pushes the viewer to “become legendary.” And I must say, 60 seconds of Michael Jordan telling me I’ve probably just been making excuses, well, it cuts me to the bone. Each ad is awe-inspiring and each ad serves as a nice reminder that the brilliant advertising, it’s still out there.Â
Technorati Tags: Michael Jordan, Nike, TV, sports, basketball, sneakers, shoes, commercial, advertising, branding, celebrity, spokesperson
Â
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
