Oct
31
Ad School Grads Crack Up Conductors on NYC Subway
Posted in: Uncategorized
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Sep
20
Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad
Posted in: Uncategorized
OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who visit the restaurant to "tell 'em Alan Varner sent you. They won't know who that is, but as a voice actor, I'm always trying to get my name out there."
Oh, I imagine you fancy yourself "clever" and "innovative" for lines like, "Check me out at AlanDoesVoices.com. That's A-L-A-N-does-voices.com. But first, get the new Deep! Deep! Dish Pizza. It's hot and ready every day from 4 to 8 p.m. for just eight bucks." This isn't about you, Varner! This is about selling pizza … pizza so deep that the word "deep" gets repeated with exclamation points.
Do I insinuate myself into my AdFreak posts, Varner? I'd never sully this blog's reputation with shameless self-promotion, because I'm not even completely sure what the word "sully" means. I'm providing this link to my work and giving out my Twitter handle, @davegian, as a service to our readers, nothing more.
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Aug
29
Barton F. Graf 9000 Denies Involvement in Horse Stunt Outside Wieden + Kennedy
Posted in: Uncategorized
Barton F. Graf 9000 says it wasn't involved in a stunt early Thursday when a guy in a horse suit appeared to be trying to poach staff for the agency outside Wieden + Kennedy in New York. W+K's Kevin Wang snapped this photo outside his agency's offices this morning, writing on Twitter: "Dude. BFG just took poaching to a whole new level." The message is pretty blunt, too. "I have no idea who it is or why they'd be doing it," Barton F. Graf's Eric Kallman tells AdFreak.
Barton F. Graf 9000 has been in major growth mode recently. As Gerry Graf told me in April: "We're bringing in creative technologists, people who know the social space. It's a chicken-and-egg thing. If we bring in the talent before we get certain assignments, then we end up getting those assignments. It's always a little bit of a risk, but it's worked out for us."
Dude. BFG just took poaching to a whole new level. Spotted outside WK (cc @nudd @adland): pic.twitter.com/Hrb1VP9Gfl
— Kevin Wang (@Mister_Wang) August 29, 2013
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Aug
27
350 Action propõe mudança no sistema de nomes de furacões
Posted in: UncategorizedA organização 350 Action está promovendo uma campanha solicitando a World Meteorlogical Organization (Organização Meteorológica Mundial) mude o sistema que usa para nomear furacões e tempestades e passe a usar nomes de políticos que negam os efeitos das mudanças climáticas.
Para quem não se lembra, a gente falou rapidamente sobre este sistema de nomes neste post. Em resumo, a WMO mantém pelo menos seis listas com 21 nomes alternadamente femininos e masculinos, que são dados a furacões e tempestades tropicais. Os nomes são repetidos a cada seis anos, a não ser que seja associado a um evento tão devastador que precise ser retirado da lista.
É o caso dos nomes que aparecem no início do filme criado pela Barton F. Graf 9000, que mostra pessoas comuns como Andrew, Sandy, Ivan e Katrina, entre outros, que têm seus nomes associados a algumas das piores tragédias climáticas da história. Então, por que não usar os nomes de quem realmente poderia estar fazendo algo a respeito, mas simplesmente prefere negar a realidade?
O que se segue, então, é como seria o noticiário se a proposta da 350 Action fosse colocada em prática, com os nomes de Marco Rubio, Michelle Bachman, David Vitter, Rick Perry, John Boehner, Collin Peterson, James Inhofe, Paul Ryan, Jeff Sessions, Paul Broun, Darrell Issa e Lamar Smith. A petição Climate Name Change pode ser assinada aqui.
Particularmente, achei genial essa história de dar “nome aos bois”. Fiquei até imaginando como seria uma versão desta ideia aqui no Brasil, com cada problema originado em políticas falhas sendo nomeado a partir de quem as propôs ou contribuiu para sua existência. Quem sabe isso não ajudaria a melhorar a memória curta do brasileiro, que insiste em repetir os mesmos erros a cada quatro anos?
Post originalmente publicado no Brainstorm #9
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Aug
26
Environmental Campaign Suggests Naming Vicious Storms After Climate-Change Deniers
Posted in: Uncategorized
New York ad agency Barton F. Graf 9000 has turned its roguish attention to the issue of climate change, and helped activist group 350 Action with the amusing video below. According to the YouTube description: "Since 1954, the World Meteorological Organization has been naming extreme storms after people. But we propose a new naming system. One that names extreme storms caused by climate change, after the policy makers who deny climate change and obstruct climate policy. If you agree, sign the petition at climatenamechange.org." The snarky tone preaches to the choir, but it's hard to resist lines like, "If you value your life, please seek shelter from Michele Bachmann." Credits below.
CREDITS
Client: 350 Action
Contact: Daniel Kessler
Agency: Barton F. Graf 9000
Chief Creative Officer, Founder: Gerry Graf
Executive Creative Directors: Eric Kallman, Brandon Mugar
Creative Director, Copywriter: Dave Canning
Creative Director, Art Director: Dan Treichel
Senior Designer: Matt Egan
Head of Production, Executive Producer: Carey Head
Creative Technology Director: Jonathan Vingiano
Account Director: Jennifer Richardi
Business Affairs Director: Jennifer Pannent
Planner: Danielle Travers
Production Company: Furlined
Director: Ted Pauly
VP, Executive Producer: Eriks Krumins
Executive Producer: Dave Thorne
Executive Producer of Sales: Meghan Lang
Line Producer: Jennifer Gee
Director of Photography: Kris Kachikis
Editing: Big Sky Edit
Editor, Sound Designer, Mixer: Chris Franklin
Co-Editor, Colorist: Dave Madden
Senior Assistant Editor: Liz Bilinsky
Junior Assistant Assistant Editor: Megan Elledge
Graphics, Effects: Ryan Sears, Steve Kutny
Executive Producer: Cheryl Panek
Assistant Producer: Grace Phillips
Music: APM Music
Account Executive: Lauren Bell
Stock Video Footage: T3Media
Senior Account Manager: Amy Geisert
Photography: Magnum Photos
Corporate Sales Manager: Diane Raimondo
Photographer: Paolo Pellegrin
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Jul
08
Little Caesars Pulls Off the Most Explosive Twitter Stunt in World History
Posted in: Uncategorized
Barton F. Graf 9000 just sent around this amusing case study outlining its social-media activity for Little Caesars during the week of July 4. Without giving too much away, let's just say the Twitter and Facebook campaign did very well—or, as the agency says in the email, achieved "astounding, almost Oreo-esque results."
We asked, and boy did you answer! Thanks for the 800 million+ fireworks set off last night in support of the DEEP!DEEP! Dish pizza!
— Little Caesars (@littlecaesars) July 5, 2013
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May
07
Finlandia Creates Epic World ‘Where Cheese Reigns’ and Oddballs Abound
Posted in: Uncategorized
Finlandia cheese may come from Finland, but its new ad campaign from Barton F. Graf 9000 takes a detour through Flanders with its comical paintings of a land "where cheese reigns" and some strange cheese-obsessed characters reside. There's the Cheese Dunce, the Cheese Masochist, the Flavor Caretaker and the Flavor Philosopher—all of whom will be coming to out-of-home executions near you. The accompanying radio work—which has probably the most amusing sound effects of any campaign this year, introduces the Cheese Gladiatior, the Cheese Rogue, the Cheese Thief and the Cheese Watchman. Bold flavors, indeed. The illustrations were done by Dan Craig, who's been drawn for years to the work of the 15th century Flemish masters. More work after the jump.
—Radio spots
CREDITS
Client: Finlandia Cheese
Campaign: "Where Cheese Reigns"
Agency: Barton F. Graf 9000
Illustrator: Dan Craig
Photographer: Jamie Chung
Typography/Crest: Jordan Metcalf
Retoucher: Box Graphics
Record/Mix: Heard City
Media: MediaWorx
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