Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad

OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who visit the restaurant to "tell 'em Alan Varner sent you. They won't know who that is, but as a voice actor, I'm always trying to get my name out there."

Oh, I imagine you fancy yourself "clever" and "innovative" for lines like, "Check me out at AlanDoesVoices.com. That's A-L-A-N-does-voices.com. But first, get the new Deep! Deep! Dish Pizza. It's hot and ready every day from 4 to 8 p.m. for just eight bucks." This isn't about you, Varner! This is about selling pizza … pizza so deep that the word "deep" gets repeated with exclamation points.

Do I insinuate myself into my AdFreak posts, Varner? I'd never sully this blog's reputation with shameless self-promotion, because I'm not even completely sure what the word "sully" means. I'm providing this link to my work and giving out my Twitter handle, @davegian, as a service to our readers, nothing more.


    

Little Caesars Pulls Off the Most Explosive Twitter Stunt in World History

Barton F. Graf 9000 just sent around this amusing case study outlining its social-media activity for Little Caesars during the week of July 4. Without giving too much away, let's just say the Twitter and Facebook campaign did very well—or, as the agency says in the email, achieved "astounding, almost Oreo-esque results."