Hasta La Creative!

Really? Really? Have we not seen enough silly iterations of the whole “what if the real world were like social media” stunts? This latest “social media buffoon in public” schtick comes to us from South African mobile provider Cell C which thinks, well, we’re not even quite sure.

We suppose the Ogilvy Johannesburg-created ad asks the question “what would happen if you ran out of data?” Well, you’d probably run around town like an idiot slapping Like stickies on everything and creepily following girls down the sidewalk. Or maybe plastering the wall with Polaroids. Or poking complete strangers.

Of course one angry YouTube commenter is certainly not to be considered a trusted barometer of corporate performance but Paulo De Freitas is not happy and wrote, “Instead of spending tons of money on these silly video promotions, fix your damn network first!!! I still struggle to get decent data connection on Cell C. Normally I have full H+ signal but cannot use data at all. Can’t even load Google’s page. (It’s that slow!!!) … Everyday I regret moving from MTM to Cell C. Can’t wait for my contract to end…Screw Cell C.”

Anger at the brand aside, this is just not funny anymore. It may have been the first one, two or even three times but it’s been done to death and is now just stupid.

English National Opera’s take on real-world social media:

Dean College’s take:

Passionnés par les paysages désertiques de l’Arizona, le photographe Ben Sandler et le studio Zeitguised ont imaginé la série « Badlands », proposant des images surréalistes, mêlant photographie et modélisation 3D avec talent. Des créations à découvrir sur leurs portfolios et dans la suite de l’article.

Here’s the problem with JetBlue’s new Mullen-created commercial for JetBlue. No matter how you sugarcoat it (bags fly free, most legroom in coach, unlimited snacks, free TV, friendly flight attendants), flying still sucks. Know why? Because people refuse to pay a lot to fly so the airlines have no choice but to pack as many people into a plane as possible and give them as few “perks” as they can.

In this new commercial, JetBlue attempts to identify with the plight of the frequent flier — in the form of a pigeon — in a way that accomplishes nothing except to remind people that, well, flying sucks. Does anyone really believe that flying JetBlue is markedly better than Southwest, American or United? Oh sure there are differences but all in all, unless you’re paying for the first class, the experience is equally bad.

The whole legroom thing is a joke. Until airlines make seats WIDER so you can prevent the invasion of one’s personal caused by the avalanche of your seat mate’s fat bulging from beneath and above the arm rest, flying will always suck.

And no amount of free TV, friendly service or free snacks (which, in actuality, just makes the problem worse), is going to solve this problem.

A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady’s back.

So the result is an ad featuring a bare back accompanied with the headline, “Don’t just touch the front, the back is also interesting.” The ad is finished with “Rear Touch Panel. A brand new user experience.

Really? Seriously?

Oh and that’s not all. Reportedly, he brand has also rolled out an ad featuring a picture of toilet paper and the headline, “Easy to use with one hand so you can get busy with the other one…”

It’s like a group of fifth grade boys wandered into an advertising class for a field trip and the professor kept them busy by asking them to come up with a witty ad campaign.

Well it all kind of makes sense actually. It is, after all, a Chinese brand and as we have seen before, those Chinese do have an odd fixation with sexual innuendo. Via.

Nabil Elderkin a signé la réalisation du dernier clip du groupe Foals. Illustrant le morceau ‘Bad Habit’, cette vidéo propose de découvrir la détresse du chanteur Yannis Philippakis dans le désert, cherchant à rejoindre une femme qu’il aperçoit sans savoir si celle-ci est réelle ou bien un mirage. Plus dans la suite.

Le réalisateur Martin De Thurah a pu démontrer tout son talent pour la réalisation, avec le dernier clip de Feist. Illustrant le morceau “The Bad in Each Other”, cette vidéo produite par The Lift Productions nous présente des morceaux de vie. A découvrir dans la suite.

Previously on Fubiz

• James Blake – Limit To Your Love
• M.I.A. – Bad Girls
• Surfing City

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Copyranter couldn’t have said it better
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Oh, Chatroulette, how we used to love you so.
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Oh lets just come right out and say it, Effen.
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In a new :30 from RKCR/YR for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to “intensely creamy” Activia.
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