Did your 2020 Bingo card include “a branded prequel to Will Ferrell’s 2006 film Talladega Nights: The Ballad of Ricky Bobby”? No? Ah, too bad, because that would have been quite an impressive feat of prescience. Dodge today dropped a minute-long spot called “Family Motto” that shows a moment from the childhood of future fictional…
Changes are coming at Ford. The American automaker’s new CEO, Jim Farley, started off his first day in the top job by making changes in the C-suite. Notably, the auto manufacturer is looking for a new chief marketer. Joy Falotico, who has served as president of Lincoln and CMO of Ford for two and a…
Back in the 1980s, when Ferris Bueller played hooky from a day of high school and proceeded to steal Cameron Frye’s dad’s prized Ferrari, the idea of “smart” homes, phones and garages might’ve sounded a little far fetched. In a new ad for LiftMaster starring Alan Ruck, who played the role of Cameron Frye in…
Key Insights: The carmaker is thinking beyond linear TV, with plans to roll out a unique campaign for podcasts. Cadillac is going regional to find shoppers willing to make a purchase now. It makes sense to focus on the Escalade, given its special place in the automotive ranks. For Cadillac CMO Melissa Grady, every auto…
LONDON–Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera fans, Uber has found a way to get people back to watching a live show together, safely. With its usual home closed as a result…
In 1939, Edsel Ford, son of automotive pioneer Henry Ford, vacationed at his estate in Hobe Sound, Fla. Ford took the trip every year, but this time he brought along a one-of-a-kind convertible that Ford’s chief stylist E.T. “Bob” Gregorie had made for him. Having seen the stylish sedans running around Europe, Ford had told…
Land Rover’s branded content campaign for its new Defender SUV could’ve been shot yesterday. That’s how of-the-moment it is with its serene national park setting and create-your-own-adventure theme. In fact, the long-form video–dubbed “John Mayer Goes Outside”–was filmed over three days in early March, following the popular musician around scenic locations in Northern California. But…
History buffs, gearheads and Ford fans got some bad news earlier this year when the Ford Motor Company announced that the Lincoln Continental–the long and luscious sedan of movie stars and presidents–would cease production at the end of 2020. With car buyers abandoning sedans in favor of trucks and SUVs, Ford’s move wasn’t entirely unexpected….
Parenthood, if Volvo’s new PSA is anything to go by, is exhausting, funny and fraught with moments of danger–where your role becomes stopping your kids from climbing out of a cot, falling downstairs or banging their heads on sharp corners while trying to get them to eat and sleep. In a new global campaign for…
Truck ads have long relied on revving engines, peeling tires spattering mud and other generally loud devices to showcase pure horsepower, often accompanied by a rock soundtrack. Ram grabs your attention in a different way in its new ad showcasing the distinctive power of its 2021 Ram 1500 TRX truck, going with a tactic of…
In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company’s compact crossover five-door SUV, the Forester. Six years later, the automaker didn’t need to rely on fiction to showcase the Forester’s hardiness in the face of extreme situations. Instead, it…
On Aug. 7, 1945, 50-year-old governor Genshin Takano sat down to write a letter to a superior. Takano was lucky to be alive, and the weight now on his shoulders was immense. On the morning of the previous day, an American B-29 plane dropped the world’s first atomic bomb on Takano’s city: Hiroshima. The bombardier…
German automaker Audi has taken the rare step of publicly apologizing for an ad and pledging to investigate how the image was approved for sharing on the brand’s official Twitter feed. However, some fans on social media said critics were reading too much into the ad, which was accused of bringing to mind accidents involving…
In celebration of Bugatti’s 110th anniversary, the brand has rolled out a car fit for future customers. Bugatti is debuting the Baby II, an homage to a mini-car named Baby created by founder Ettore Bugatti for his son, and eventually sold to 500 kid drivers in the 1920s and ’30s. Similarly, this time around, the…
Allyson Witherspoon might be the world’s greatest aunt. That’s because Witherspoon, Nissan’s vice president of marketing, was able to name the Japanese automaker’s all-new electric SUV after Ariya, her 7-year-old niece. Unveiled last week, the Ariya is set to become one of the world’s first all-electric SUVs, made to compete in the growing electric auto…
Toyota Motor Europe (TME) launched a new logo and visual identity today, created with independent agency network The&Partnership, to represent the brand’s progression since its last redesign over a decade ago. Toyota’s redesign is focused on representing its rapid expansion into new areas, including electric vehicles and online retail. The company is focused on appealing…
It’s not everyday you see Elvis Presley driving a bunch of impersonators around in a Fiat car-but that’s what Leo Burnett Brazil has him doing in its latest spot for the brand. Whether he’d swap his famous pink Cadillac for a pickup is definitely up for debate. But in this spot, Elvis, who is played…
On Monday night, Ford officially revealed its highly anticipated Bronco brand, consisting of three new vehicles, each capable of being taken off-road into the proverbial wilderness, should drivers choose. The Bronco may be best remembered as the vehicle from perhaps the most infamous car chase in history: when O.J. Simpson sat in the back of…
Two years ago, Gallup surveyed 1,000 Americans to find out which professions they trusted the most–and the least. At the top: nurses. And nearly at the bottom of a very long list was the car salesman, with a mere 8% of consumers viewing them as trustworthy. Indeed, the only job that ranked worse was being…
Ford has officially announced the next generation of the F-150 pickup truck, the best selling vehicle in the U.S. for more than 40 years. In a digital reveal hosted by former Ford pitchman Denis Leary, who provided the brand’s voiceover from 2007 to 2018 (“If I could I’d have the F-150 as the best man…
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