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Jan 21

Aubrey Plaza, Droga5 Return for Newcastle’s ‘Band of Brands’

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Droga5 brought back Aubrey Plaza for a follow-up to its “Band of Brands” teaser on the final day of submissions for brand to be part of the venture.

The initial effort generated enough interest for the brand to go through with the idea, with several other brands having signed on for the regional ad. So now Plaza is back to enthusiastically promote the brand’s big game effort while milking a cow. The 1:15 video is built around a joke about Plaza arguing with the director over whether she’s being sarcastic or that’s just her voice. While the tongue-in-cheek approach wears a bit then by the end, it also keep the content of the actual “Band of Brands” spot a mystery, keeping interested parties as curious as ever about the brand’s final effort.

“I really admire Newcastle’s commitment to doing as little work as possible,” Plaza said. “It’s funny to see a brand that’s so dedicated to Big Game domination that they try to hand off the work to other brands.”

Jan 12

Droga5 Attempts to Crowdfund a Super Bowl Ad for Newcastle

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Last year, Droga5 gained a lot of attention for Newcastle with its “If We Made It” digital campaign for the brand. So when the agency crashed Doritos “Crash the Super Bowl” campaign with its “Chores” effort, it was clear that it was likely just the beginning of the agency’s latest campaign leading up to the big game. Now Droga5 has launched a more substantial effort, relying on a deadpan delivery from Aubrey Plaza to call on other brands to join forces with Newcastle to purchase a Super Bowl ad.

After a quick dig at big game advertising in general, and Chrysler’s ridiculous Super Bowl spot last year in particular, Plaza jumps to the pitch in typically deadpan fashion. The gist is that Newcastle wants in on the big game, but is looking for partners (whose logos and brands would also be featured in the ad), or as Plaza puts it, “Instead of blowing Newcastle’s marketing budget, let’s team up to blow all of our marketing budgets.”

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Jun 21

O comercial não-veiculado de WoW com Aubrey Plaza

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Jogaram debaixo da porta da sede do B9 um envelope sem o remetente, com apenas a frase “Este comercial nunca foi veiculado”. Dentro encontramos um vídeo de World of Warcraft onde Aubrey Plaza, de Parks and Recreation e Scott Pilgrim se revela uma orc que não leva desaforo para casa. (orcs são tão previsíveis!)

Na linha de outros filmes do jogo, como Chuck Norris, Mr. T e The Shatner.