Few industries have been as embroiled in merger mania as telecommunications. Now, with another mega-deal in the works, will there be even more consolidation among others?
Under the terms of the $48.5 billion deal, AT&T will pay about $95 a share in stock and cash as it looks to gain leverage in negotiations over its video offerings.
AT&T is poised to announce a takeover, people briefed on the matter said on Saturday, ushering in another transformation of the telecommunications industry.
To take advantage of its sponsorship of the 2013 N.C.A.A. men’s basketball tournament, AT&T and its advertising agency are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T that carry the theme “It’s not complicated.”
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