Starbucks e seu laboratório

Parte-se de dois princípios:  que Amsterdam é uma cidade ideal para experimentar coisas novas e que Starbucks é uma marca que explora muito bem o conceito de “estar”. Unindo esses dois pontos, vem a notícia: a marca de cafés veio para surpreender em sua mais nova loja-conceito na capital da Holanda, chamada The Bank. Ela será a única loja em que as pessoas irão se referir como “laboratório”, pois ficará responsável por oferecer uma evolução na experiência vivida, extrapolando e redefinindo a atmosfera de beber café.

Construída no lugar de um cofre de banco histórico da cidade, terá uma parte subterrânea e carregará história por ser feita pelas mãos de artistas e artesãos locais. O resultado disso tudo é uma loja repleta de design, utilizando materiais sustentáveis e itens antigos, com o objetivo de manter características da tradição holandesa.

Além disso, The Bank  será um centro de testes de métodos inovadores em fazer café, terá lotes de cafés exclusivos, contará com conceitos novos de alimentos (incluindo no interior da loja uma área de panificação) e terá um espaço dedicado às apresentações de bandas locais, leituras de poesia e outras várias atividades, trazendo à tona o posicionamento de ser um ponto de encontro cultural.

Um novo ponto turístico que vale a pena a visita.

Se abrisse uma loja-conceito da Starbucks aqui no Brasil, onde ela ficaria e como você imagina que ela seria?

Brainstorm9Post originalmente publicado no Brainstorm #9
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Starbucks Amsterdam

La plus grande chaîne multinationale de cafés Starbucks vient d’ouvrir à Amsterdam un nouveau café et concept-store. Avec tout un dispositif moderne et un design d’intérieur très réussi, vous trouverez une série d’images du lieu dans la suite de l’article.



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Previously on Fubiz

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Amsterdam Osdorp

Un court film afin de célébrer dans la ville d’Amsterdam, la fusion avec Osdorp, Slotervaart et Geuzenveld-Slotermeer. Elle illustre la fin de 20 années de restructuration des zones urbanisées, et la publication du livre “The Metamorphosis of Osdorp”. A découvrir en vidéo dans la suite.



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Previously on Fubiz

Exhibition tip – Sex Cinema Venus

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Sex Cinema Venus is the oldest sex cinema in the Red Light District of Amsterdam, which will soon disappear as a result of the city council’s regeneration plans. Using a slide show and several single photographs Van der Burg portrays the stories that take place behind the doors of this particular cinema continue

November programme for the VivoArts School for Transgenic Aesthetics

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The VivoArts School for Transgenic Aesthetics Ltd., Adam Zaretsky and Waag Society’s temporary research and education institute on Art and Life Sciences, will be focusing this month on body art continue

Tissue Culture Lab at the VivoArts School for Transgenic Aesthetics (part 2)

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What does it mean to work with living, semi-living or formely living beings? What’s the meaning of tissue culture for artistic purposes versus health application? Or the development of a new weapon? What are the dilemmas that come with tissue culture technology? continue

Tissue Culture Lab at the VivoArts School for Transgenic Aesthetics (part 1)

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Notes i wrote down during a talk that Oron Catts gave to kick off the TIssue Culture workshop. His presentation, which put our workshop into a historical narrative, was titled ‘An alternative timeline for regenerative medicine – A biased history’ continue

Exhibition tip: Charlotte Dumas – Paradis

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It was at the Rijksakademie that she made her first series of animal portraits – five police dogs – which grew from a fascination with the portrayal of controlled aggression continue

Exhibition tip: Muzi Quawson in Amsterdam

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Over the course of two years, Muzi Quawson attempts to uncover the reality of this outlandish, boondocks location. Her camera silently follows Ivar “Duke” T Pederson: an aging cowboy who incarnates the Old American West of our most used and abused cliché. continue

September programme of the VivoArts School for Transgenic Aesthetics

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Waag Society and Adam Zaretsky’s series of workshops and lectures are back in Amsterdam and this time the focus will be biology and bacterial transformation continue

Day 1 at the VivoArts School for Transgenic Aesthetics: Seed broadcasting workshop

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VASTAL is a temporary research and education institute that Adam Zaretsky has set up in Amsterdam following an invitation by the Waag Society. Zaretsky will give lectures and workshops on Art and Life Sciences. The School was born with the objective of showing what it means to work artistically and scientifically with living organisms and materials. It also aims to make this form of art-science accessible for a broader audience and invite them to discuss the ethical and aesthetic issues at stake. continue

Positions in Flux – Panel 3: Open Source – A scheme for art production and curating?

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Can the OS model be applied to artworks or even exhibitions? In how far does the open source model differ from other forms of artistic collaboration? Is there a new role model for both the artist and the curator in the future? Which (economic) value and impact has expertise in open source production? How could institutions and organisations respond to this trend and create public domains? continue

Positions in Flux – Panel 2: New territories and cultures of the digital

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This panel looked at the geographical shift that media culture currently undergoes. Europe, North America and Japan used to be at the forefront of digital production, design, art and technological research. Now that technologies become available at lower prices and spread more widely on the globe, new initiatives and bottom-up organisations are burgeoning in East Europe, the Middle East, Africa and South America continue

Positions in Flux – Panel 1: Art goes politics – Christian Huebler from Knowbotic Research

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Knowbotic Research is looking for new zones of intransparency in which people can fully experiment and circulate, where one is neither representable nor identifiable. What would happen if we fight surveillance society with transparency? continue

Positions in Flux – Panel 1: Art goes politics – Wafaa Bilal

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The Iraqi born artist, who gained worldwide fame in 2007 with his performance Domestic Tension (aka. Shoot an Iraqi), explained why media art has the potential to contribute to a discussion about today’s most burning political and social issues continue

Positions in Flux – Panel 1: Art goes politics – Hans Bernhard from UBERMORGEN.COM

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Hans Bernhard on why UBERMORGEN.COM are not activists, but ‘actionists – in the communicative and experimental tradition of viennese actionism – performing in the global media, communication and technology networks’ continue

Positions in flux: On the changing role of the artist and institution in the networked society (intro)

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The symposium ‘Positions in flux’ focused on some of the major parameters for the current and future development of contemporary art. In particular it aimed to reflect on the aspect of cultural sustainability of art projects, art and technology initiatives and art curating continue

Book Review – Ground-up City. Play as a Design Tool

0aacityplatoool.jpgGround-up City. Play as a Design Tool, edited by Liane Lefaivre and Döll.

010 publishers says: Ground-up City. Play as a Design Tool maps the continuing history of an urban design strategy for play in the city. Liane Lefaivre has developed a theoretical model for tackling playgrounds as an urban strategy. She steps off from a historical overview of play and the ludic in art, architecture and urban design, focusing particularly on the post-war playgrounds realized in Amsterdam as joint ventures between Aldo van Eyck, Cornelis van Eesteren and Jakoba Mulder.

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Ground-up City places the playground high on the agenda as an urban design challenge. It also shows how specifying a generic, academic model for a particular situation can lead to a practically applicable design resource.

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Urban Golf (image)

The first interesting aspect of the book is that it was written by a theorist and an architecture firm both very keen on exploring the potential of playgrounds as a means to connect people together, to increase a sense of community and to improve the integration of immigrants into the city.

Liane Lefaivre is Professor and Chair of History and Theory of Architecture, University of Applied Art, Vienna, and Research Associate at the Technical University of Delft. The architecture firm D̦ll РAtelier voor Bouwkunst has developed a practice where creativity and innovation are deployed in order to tackle the design task in an undogmatic way.

Lefaivre has been investigating playgrounds for years, tracking the archive of urban playgrounds Aldo van Eyck had told her about before he died, setting up an exhibition about playgrounds and design for children at the Stedelijk museum in 2002, and writing numerous books on architecture, playgrounds and van Eyck.

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Bertelmanplein, 1947 (image)

The legacy of Van Eyck pervades the book. The Dutch architect is famous for having designed the playgrounds that almost everyone who grew up in Amsterdam during the ’50s, ’60s and ’70s have played in.

In 1947, the young architect was asked to design a small public playground for Bertelmanplein, a residential area in the Dutch capital. Van Eyck designed a sandpit bordered by a wide rim. He adeed four round stones and a structure of tumbling bars. Bordering the square were trees and five benches. Van Eyck also designed the playground equipment with the objective that it could stimulate the minds of children. The first playground was a success. Many playground commissions followed and Van Eyck adapted his compositional techniques to each site.

Of the 700 playgrounds realised by van Eyck between 1947 and 1978, 90 still maintained their original layout in 2001, though sometimes equipment designed by others had been added. With the playgrounds, he had the opportunity to put the needs of the child and neighbourhood democracy at the centre of town-planning and urban renewal.

Playgrounds are hardly ever taken seriously in urban projects, at least not as much as car parking or street density for example. Besides, the emphasis is usually on safety rather than spontaneity and creativity.

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Pink Ghost by Périphériques

In their chapter about “The Nature of Play”, Döll explains that There is a need for an inspiring alternative that cultivates the potential of homo ludens in an urban context. They set out to demonstrate that the city is already full of playful opportunities by listing some of the most inspiring examples of the re-appropriation of public space by city dwellers: Ingo Vetter’s exploration of Urban Agriculture, free-running, urban golf, street football, rockabilly fans gathering for dance sessions in Tokyo parks on Sunday afternoons, Stadtlounge in St Gallen by Pipilotti Rist and Carlos Martinez, a blue house, Pink Ghost in Paris by Périphériques Architectes, etc.

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Stadtlounge (image)

Lefaivre then kicked in again with a long and fascinating chapter on the place of play, in particular in the art world, from XVIthe century Dutch paintings to Carsten Höller’s Test Site at Tate Modern. Another focus of the chapter is the history of post-war playgrounds, in particular in Amsterdam.

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Playground for the over 60

Lefaivre and Döll had the opportunity to apply their ideal of top-down (driven by the citizens themselves) playground design in a study they realized in two urban redevelopment areas in Rotterdam. Oude Westen in the inner city and Meeuwenplaat in Hoogvliet, both defined as “multicultural neighbourhoods” experiencing social problems. They asked children to give them a tour of their neighbourhood, to take pictures of anything in their area on which they had a positive or negative opinion and to report on how and where they play. See Döll, Work / The World is My Playground.

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Image: D̦lll РAtelier voor Bouwkunst

The study has received much interest in the field of public space and play but its materialization into policy and practice is still accompanied by a big question mark.

An interesting appendix is the one made of the interviews carried out by Lefaivre with 2 artists and a curator whose practice involves a particular attention to play: Dan Graham, Erwin Wurm, Jerome Sans.

I picked up that book without thinking too much while i was in my favourite Berlin bookshop, it followed me reluctantly in my suitcase and i only opened it the other day because i was stuck in a hotel room without internet. It might have been one of the very first times that i said “thank you” to the evil and capricious spirits that govern internet connections. Ground-up City is an inspiring little book.

More playground: Playful Parasites, A playground under the table, Playing with urban geography, etc.

Image on the homepage: Daniel Ilabaca does a cat balance, by Jon Lucas.

And one for the road: