Media Decoder: NPR Series on Race Aims to Build a Wider Audience

The race, ethnicity and culture reporting in NPR’s series “Changing Races” is part of the network’s strategy to “do better about mirroring America,” the chief executive says.

    

AMC Shifts ‘Hell on Wheels’ to Saturdays, With High Hopes

AMC has filled its Saturday schedule with classic western movies and cowboy TV shows, and has high hopes for “Hell on Wheels.”

    

‘Game of Thrones,’ Not ‘Mad Men,’ Had the Bigger Sunday Night

Though in only a third as many homes, the HBO fantasy series had almost a million more viewers than the premiere of the highly regarded AMC series.

    

‘Mad Men’ Season 6 Premiere Draws 3.4 Million Viewers

The audience was a tick less than the show’s all-time largest audience — for the premier of Season 5.

    

Advertising: Nationwide Insurance Teams Up With ‘Mad Men’

The insurance company made a deal with AMC to sponsor the entire sixth season of the series.

Media Decoder Blog: Winter TV Schedule Brings Shift in Ratings Race

Cable shows continue to dominate over most network offerings on Sunday nights, and Fox overtakes a flagging NBC for the season.

The Media Equation: ‘Walking Dead’ Helps Solidify AMC’s Ratings Success

Being a cable network is less of a disadvantage than it used to be, as broadcast networks become just one more click on a seemingly infinite dial.