Basheer graphic bookstore would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pantone has the most color selection for their printing guidance so they gave the job to Bates 141 Jakarta.
Advertising Agency: Bates 141, Jakarta, Indonesia
Executive Creative Director: Hendra Lesmono
Art Director: Andreas Junus, Irawandhani Kamarga
Copywriter: Iyan Susanto
BBR Saatchi & Saatchi Tel Aviv have applied to the Guinness Book of Records for having created the world’s largest dress. The 100 square meter garment appears on a huge billboard in Tel Aviv, part of a campaign for a new fly-on-the-wall documentary showing on HOT cable TV. The series, called ‘Connected’, follows the private lives of five different women, who document every detail of their daily routine with hand-held video cameras. Wiewers can watch all of the footage live, 24 hours a day. The 6-storey high wall billboard features the cast of the show in full size, with the main character wearing the record-breaking dress which reveals all to passersby below – just as the the show promises to ‘expose everything’.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Art Director: Udi Ovadia
Copywriter: Yoad Mick
Account manager: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu, Kelvin Lai, Kevin An
Art Directors: Kelvin Lai, Suki Song
Copywriters: Ian Barnes, Sigrid Hou
Photographers: Tiger Han, Rocky Wang
Released: June 2009
Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Production: Jim Leith
Elmex helps prevent cavities.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay?
Executive Creative Director: Nir Livni?
Creative Director: Eylon Goren?
Art Directors: Shay Kirshenzvaig, Erez Avshalom?
Copywriters: Or Sitt, Elran Levy?
Account Director: Adam Polachek?
Account Supervisor: Tal Cohen?
Account Executive: Revital Levy?
Photographer: Shlomi Arbiv
Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
Advertising Agency: DDB, Mudra, India
Creative Directors: Rajeev Raja, Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade
Advertising Agency: 10 Advertising, Antwerp, Belgium
Art Director: Gertjan Kuijvenhoven
Copywriter: Olaf Meuleman
Oversized business cards were delivered to ad agencies and design companies to promote PacBlue Printing’s high quality large format printing capabilities.
Advertising Agency: Hot Tomali Communications, Vancouver, Canada
Creative Director: Thomas Stringham
Art Director: Patrick Chambers
Copywriter / Photographer: Thomas Stringham
Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva
Advertising Agency: DDB, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009
Beginning July 27 and continuing for three weeks, passersby in Chicago’s Jackson Tunnel will be greeted with an out-of-home message, “Our potatoes are grown closer than you may think,” along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay’s potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay’s potato chips. The “Lay’s Local” 360 marketing campaign was created by Lay’s U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.
Advertising Agency: Juniper Park, USA
Chief Creative Officers: Alan Madill, Terry Drummond, Barry Quinn
Associate Creative Director / Art Director: Hylton Mann
Associate Creative Director / Writer: Andy Linardatos
Producer: Debbie Ingham
“Feel here. Early detection saves lives.”
Advertising Agency: Impact Plus BBDO, Dubai, UAE
Creative Director: Paul Fayad
Creative Group Head: Tarek Eletrebi
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Illustrator: Sajid Aboobaker
Account Director: Chantal King
Published: November 2008
Art Director: Micha? Kami?ski
Copywriter: Kamil Kowalczyk
Released: May 2009
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Art Director: Matthew Pullen
Copywriter: Craig Ross
In order to promote the April issue of Car Magazine, which features an in depth guide to this year’s Formula One season, Ogilvy Cape Town gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Art Director: Matthew Pullen
Copywriter: Craig Ross
18-foot flower sculptures include solar panels, free Wi-Fi access, seating and charging stations.
Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
ACD/Art Director: Kelly Kliebe
Art Director: Nick Luckett
Art Producer: Kristina Hicks
Copywriter: Shannon Wilch
Creative Director: Andrew Christou
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Creative Director: Mike McKay
Integrated Design Creative Director: Ryan Jacobs
Print Producer: Gloria Olegario
Producer: Britta Couris
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
Released: April 2009
To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That’s why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.
Advertising Agency: Lowe, Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Art Directors: Bruno Barbosa Copywriter: Carlos Andino
Photographers: Bruno Barbosa, Paul Carbajal
Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon
Released: June 2009
Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.
Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie
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