Hasta La Creative!

As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.

Advertising Agency: Cossette Atlantic, USA
Creative Director: Bruce Whelan
Art Directors: Trina Tucker, Jessica Tipping
Copywriter: Alayna Miller

True Blood is an American television drama series on Prime TV about vampires.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Billy McQueen, Chris Schofield
Art Director: Billy Mcqueen
Copywriter: Rory Mckechnie

An Urban Protest Exhibit featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
?Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Adam Polachek
??Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Alon Segal?
Office Producer: Marina Akilov, Shira Robas
Released: August 2009

The task was to increase Folliderm prescriptions – a brand that prevents hair loss by strengthening hair roots. Hair fall is an extremely common condition, but seldom referred to a doctor. They had to tap this potential. The use of brand name was not permitted. The use of the brand name was not permitted. So they used a surrogate brand name based on its unique formulation: Power of 1+4. They used elevators in corporate offices and residential buildingss to deliver the message. A face of an man was stuck on the elevator door. Such that his hair was stuck on one door and the rest of his face on the other. When the door opened, the hair pulled away. Another print was stuck in the inside of the elevator – where the man was shown bald. The line read: “Scared of losing your hair? Ask your doctor about Power 1+4″. It was highly amusing for people – and the centre of conversation in the elavators. More importantly there was a significant rise in enquiries about the therapy among doctors in adjoining localities (where the creative was placed).

“Scared of losing your hair?”

Advertising Agency: Sorento Healthcare Communications, Mumbai, India
Executive Creative Director: Rajesh Rai
Creative Group Head – Art: Dinesh Ghosalkar
Creative Group Head – Copy: Sarvesh Raikar
Visualisers: Sabin Antony, Amruta Karandikar
Group Account Manager: Preetha Vasanji

Guerrilla stunt targeted to children, advertising that the bubble gum Big Big makes the biggest bubbles.

Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Gustavo Figueiredo
Editor: Flavia Coradini

Using special reflective inks illuminated by street and car headlights Republik Auckland illustrated that where there’s one roach, there will be others lurking somewhere in the darkness.

Advertising Agency: Republik, Auckland, New Zealand
Creative Director: Andrew Sims
Art Director: Greg Wylie
Copywriter: Duncan Blair
Account manager: Macka & Tobba

“Sun exposure kills”

Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
Published: August 2009

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Retoucher: Danny Joslyn
Copywriter: Matt Gray
Account manager: Toni Ambler

TequilaWhybin TBWA Sydney promote the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.

Advertising Agency: TEQUILA\\WHYBIN\\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Josh Evans
Retoucher: Chris Mawson

Advertising Agency: High Advertising, Bangkok, Thailand
Creative Director: Danuthas Thamaraksa
Copywriter: Nanthawat Mankong, Gop Sihsobhon, Danuthas Thamaraksa
Art Director: Danuthas Thamaraksa
Photographer: Sorayut Pumpakdee
Illustrator: Paiboon Intasri