Hasta La Creative!

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.

Advertising Agency: Duval Guillaume Modem, Brussels, Belgium
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Agency Producer: Marc Van Buggenhout
Account Team: Jana Vervoort, Marc Wellens
Production Company: Czar
Director: Koen Mortier
Executive Producer: Eurydice Gysel
Producers: Matthias Schellens, Birgit D’Hont
DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound Design: Senjan Jansen
Post Production: Nozon

It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. To promote Riviera, Beirut’s hottest new Beach Resort, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “BE SEEN.”

Advertising Agency: République, Beirut, Lebanon
Creative Director: Fadi mroue
Art Director: Nassim Hallab
Copywriter: Fadi Mroue

HendrixStudio is musical rehearsal studios, where young bands perfect their skills. Problem: Musicians are tired and disincentivised to rehears over and over again. The bands split up. Goal: To inspire, restore power. Insight: Their dream is to become a rock star. Idea: Inspiring brand experience at the right time: cure for tiredness + dream renewed. Solution: HendrixLiveShower – unique bathroom curtain. Bathroom is a place where people sing. We created a curtain with a microphone and a crowd of thousands fans on it. Loyal HendrixStudio customers have received the HendrixLiveShower after their rehearsals. Results: Immediate reaction amongst HendrixStudio clients. The frequency of visits by regular customers rocketed 32% up and sales increased by 41%

Advertising Agency: Twiga, Moscow, Russia
Creative Director: Anna Gladkova
Art Director: Daniil Ryabota
Copywriter: Sergey Fedorov

Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creative Team: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano

Advertsing Agency: MRM, Santiago, Chile
Executive Creative Director: Cristian Leon
Creative Director: José Uribe
Copywriters: Juan Hidalgo, Sebastián Chahuan
Art Director: Nicolas Gonzalez

Mission: Develop an unconventional anti-smoking message with a unique, attention grabbing placement.

Idea: Target people in public toilets, to catch them alone and in an undistracted moment. Repurpose a common object with a cigarette pack motif, using typical tobacco industry imagery, and co-opt the gesture of throwing things away.

Result: People noticed, lingered on the visual and internalised the anti-smoking message

Art Director: Edwin Kua
Copywriter: Jono Wright

Advertising Agency: Draftfcb Hong Kong
Group Executive Creative Director: Raymond Chau
Creative Director: Sammy Law, Valeria Au, Yang
Copywriter: Calvin Chan
Senior Art Director: Wong Sum Foon
Production Manager: Bill Lam
Managing Director: Simone Tam
Account Executive: Caroline Pau

Stickers placed on footers of some restaurants in Brazil, reporting the arrival of the filmin telecine.

Advertising School: ESPM, São Paulo, Brazil
Creative Director: Breno Ribeiro

To promote the 32nd Fantastic Film Festival we took advantage of the traditional clothes line that are part of the Portuguese urban landscape to invent a new media: How: At a cost of 50 bed sheets (5€ each), offered to the owners of the clothes line as a little gift for the space they kindly lent us, we were able to hang “bed sheet ghosts” in places with high visibility and spread a message saying that “terror has invaded the city” to hundreds of people.

Advertising Agency: DraftFCB, Lisbo, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Photographer: Jarbas Teixeira Alves
Production: Manuela Fonseca

Advertising Agency: Bates PanGulf, United Arab Emirates
Creative Director: Richard Nugent, Prasanna Hegde
Art Director: Haja Mohideen, Vidhu Pv, Abdul Shafeek
Copywriter: Sheldon Serrao
Creative Group Head: Rajaram Ojha