Cheez-It and Amazon Prime Will Give You $5 to Watch Men on TV

As most of us know far too well, snacking and streaming go hand-in-hand. To capitalize on this reality, Amazon Prime and Cheez-It have partnered up to reward viewers with coupons for streaming a set amount of themed content each month. The new, first-of-its-kind campaign promises users a $5 Cheez-It coupon for watching a certain amount…

Will Shoppers Love Amazon Prime Day as Much in the Fall?

Fulfillment challenges in the wake of the coronavirus pandemic have reportedly caused Amazon to push its annual summer sale, Prime Day, from July to September this year. That’s according to The Wall Street Journal, which cited people familiar with the matter who said unprecedented demand has strained its warehouses, prompting the delay. Indeed, in a…

Amazon Reportedly Strikes a Deal With Unions to Reopen French Warehouses

Amazon’s six warehouses in France will reportedly reopen on May 19 with about one-third of staff after an April 14 court order forced them to shut down to reassess the risk of contagion among workers. Reuters first reported the latest update, which cited an agreement signed by five French unions last week, following the initial…

Amazon Is Mass Producing Face Shields With Some Help From 3D Printing Enthusiasts

Amazon announced it will begin mass producing face shields for medical professionals and plans to make hundreds of thousands available over the coming weeks on Amazon.com to bolster the nation’s supply of protective equipment for front-line workers. Brad Porter, vice president and distinguished engineer leading Amazon’s robotics initiatives, said in a blog post that Amazon…

5 Things We Learned About Amazon in the Age of Coronavirus From Its Q1 Earnings Call

In its Q1 2019 earnings call, Amazon CFO Brian Olsavsky casually mentioned the company was pivoting to one-day shipping, effectively throwing another gauntlet at the ecommerce industry. Fast forward 12 months and that one-day shipping program is more or less on hold. Product shortages remain and workers are striking, so–no surprises here–Amazon’s Q1 2020 call…

Amazon’s Ad Business Proved a Highlight Amid Wider Q1 Earnings Miss

Amazon’s share price dropped 5% in the immediate hours after trading closed Thursday as the company reported a mixed performance for the first quarter of 2020, with sales beating expectations but income dropping. Meanwhile, Amazon’s advertising services continued to be the company’s strongest performer in terms of growth during the period. Net sales came in…

Third-Party Sellers Aren’t Surprised Amazon Is Reportedly Looking at Their Data

An investigation by The Wall Street Journal last week found Amazon has accessed third-party seller data to inform its private label business, a practice the platform has repeatedly denied engaging in, including to Adweek. “We prohibit the use of individual sellers’ information to compete with them through our first-party offerings, including through our private-label products,”…

3 Reasons Google’s New Shopping Listings Are Really About Amazon

When Google announced it is adding organic listings to its Shopping site and other properties, the platform said it wants to help retailers connect with consumers regardless of advertising spend. President of commerce Bill Ready painted it as a win-win-win in a blog post: The new results give retailers exposure to hundreds of millions of…

Jeff Bezos’ 2019 Letter to Amazon Shareholders Is Light on Insights

Amazon CEO Jeff Bezos’ 2019 letter to shareholders is out today, but it doesn’t offer much insight into the company that’s playing a pivotal role in consumers’ access to essential goods in the wake of a global pandemic. More than half of Bezos’ 2019 letter is (understandably) focused on coronavirus, but most of it is…

Amazon Warehouses in France to Shutter Following a Court Order

As warehouse worker-turned-advocate Chris Smalls calls on Amazon to shut down its U.S. warehouses, reports emerged today that a court order is forcing the ecommerce giant to close all six of its warehouses in France until at least April 20. Amazon confirmed it is temporarily suspending operations at its fulfillment centers in France following a…

How Walkouts at Amazon Mirror Retail Strikes Through History

As the coronavirus pandemic continues, so do reports of protests among the essential workers at companies like Amazon, Whole Foods, Instacart and Target who are now a critical link between consumers and the goods they need at home. For its part, Amazon says it is taking “extreme measures” to keep workers–whom it calls “heroes”–safe. But…

Q&A: Ex-Amazon Employee Chris Smalls on What’s Really Happening Inside Those Warehouses

Chris Smalls, who is perhaps best known as the guy Amazon fired after organizing a walkout–or, worse, the employee Amazon general counsel David Zapolsky called “not smart or articulate” in a leaked memo–arguably already has a new career as the voice of Amazon’s warehouse workers. Smalls has certainly brought a lot of attention to the…

Amazon Will Hire 75,000 Additional Temporary Workers

Amazon is hiring an additional 75,000 temporary employees on top of the 100,000 full- and part-time workers it has added at its fulfillment centers and delivery network in the past month. The ecommerce giant announced the new hires in its daily COVID-19 blog. The first 100,000 hires are already “working at sites across the U.S….

Delays Aside, It’s Unlikely Even Coronavirus Will Curb Deliveries

The unofficial motto of the U.S. Postal Service (USPS) reads, “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” It may be time to add the coronavirus to the list. That’s because the pandemic has resulted in a significant increase in traffic to…

Amazon Extends Its Warehouse Product Restrictions, Causing More Seller Angst

In an email to sellers, Amazon said the limitations it imposed on the products it will accept at its warehouses will extend beyond its original estimate of April 5, but it is broadening the list of goods it will accept “on an item-by-item basis.” The email from its Fulfillment by Amazon (FBA) unit, which was…

Amazon Taught Us We Can Have Anything in a Few Hours. Coronavirus Is Changing That

Amazon has grown to dominate ecommerce in part by whittling its delivery windows down to unprecedented timeframes. As a result, 150 million Prime members have extraordinarily high expectations not only for what they can order, but how quickly it will arrive. Ecommerce intelligence firm Marketplace Pulse estimates that Amazon typically saw more than 10 million…

Jeff Bezos Tells Employees—and the World—He’s Wholly Focused on COVID-19

On Saturday, Amazon CEO Jeff Bezos posted a letter to employees, calling the coronavirus pandemic “a time of great stress and uncertainty,” but noting Amazon’s efforts to bring food and supplies to consumers with limited shopping options has never been more critical. In the post, Bezos said Amazon has responded with changes to logistics, transportation,…

Amazon Employees Say Company Should Do More to Protect Them

After Amazon confirmed an employee at a fulfillment center in New York City is the first hourly employee to test positive for coronavirus, warehouse workers say the ecommerce giant is not doing enough to protect them as they risk their health to fulfill online orders. In an interview earlier this week with Adweek, Monica Moody,…

Coronavirus Exposes Additional Flaws in Amazon Marketplace

The coronavirus outbreak has created a run on certain supplies, and with demand comes opportunists. Over the weekend, The New York Times published an account of one Amazon seller’s 18,000-bottle stockpile of hand sanitizer, which he was selling for as much as $70 apiece until the platform yanked his listings, the latest example of morally…

Amazon to Hire 100,000 Temporary Workers to Deal With Increased Demand

In response to “significant increase in demand” and “unprecedented” labor needs, Amazon said it plans to hire 100,000 full- and part-time positions in its fulfillment centers and delivery network. In a blog post, Amazon said the new positions will help “meet the surge in demand from people relying on Amazon’s service during this stressful time,…