Aug 29

Barton F. Graf 9000?s New ‘Clash of Clans’ Spots Are Already Viral

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Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday.

While last year’s spot from the agency took a broader approach, this year Barton F. Graf 9000 chose to spotlight a single character, the wizard. In “Preparation” we get a view into what the wizard does to psyche himself up for a day of fireball throwing, as well as a look at his explosive hair. In “Magic” he takes a break in the midst of fighting to pull a rabbit from his hat, but things are soon back to normal.

The new spots will break on television this weekend, according to Adweek, which should rack the view count up even higher. At this rate, it won’t be long until the ads eclipse last year’s 60-second spot’s 22 million views. The broadcast and digital spots will be further supported by an out of home component. (more…)

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Apr 30

Microsoft Goes with IPG, Dentsu Aegis

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Microsoft-Logo-square

Microsoft’s nearly four-month long agency review process is over.

Today brings news that the company chose IPG for ads and Dentsu Aegis for media. The release reads:

“At Interpublic Group, creative, localization and deployment will be handled by various agency teams throughout IPG’s global network.”

…which means a lot of work for a lot of people since Microsoft’s annual media spend totals more than $1 billion.

Last month the company’s RFP told the agencies involved in the review that they should be “open to change”, and VP/CMO Chris Capossela writes that both new parties fit that bill:

“We believe both groups will help us communicate more strategically and efficiently in a rapidly evolving marketplace.”

The company reportedly stuck with former Bill Clinton flack Mark Penn to handle the big decision. We can only hope its “Scroogled” campaign doesn’t have quite as many lives.

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