Hasta La Creative!

JWT France are doing another web spreading animation, perhaps encouraged by the success of last years epic animation Wilkinson Quattro Titanium which played off the Oedipus complex with that baby who fought daddy for moms kisses. This time it tells the story of a poor cubicle worker who needs a break from back stabbing co-workers and that alpha male in the cubicle next door.
The end of the film says that “the quest for the ultimate break begins” and directs you to Breakultime-kitkat.fr (Flash 9 req.)
Kit Kat – Break Ultime / the Ultimate Break

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In non superbowl ad news, Louis Vuitton temporarily stops duping Yale students into drawing Louis Vuitton ads on the university yard or featuring pictures of Mikhail Gorbachev and other celebs using their luggage in traditional fashion spreads and instead now launch a TV commercial for the first time. The 90-second spot was shot in France, Spain, India and Japan and focuses on travel rather than fashion.
Louis Vuitton, a unit of LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.” Well, that’s not counting Chanel I guess, since they’ve been at it for some time.

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The One Show Interactive 2008 Call For Entries

If you don’t deserve an award, who does?

Enter now at www.enteroneshow.org

You work with new media because you understand how to build a connection to your audience. You champion interactivity not because it’s trendy, but because it is the fastest way to make this connection. You and your team are pushing the limits of technology and you haven’t found the boundaries yet. Your work needs to be seen and it merits recognition.

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Mattias Montero from Social Club was both the director and DP on the new ATG commercial called “Statues”, which was shot in Madrid
and Stockholm during two weeks this past November. There’s a website to go with this film at Levandespel.se.
In the ad, statues of horses come alive at the break of dawn.
ATG – Statues (directors cut) – (2008) :45 (Sweden)

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Hard working adgrunts will appreciate the sunshine in this story. Creative directors Alan Nay and Tony Fulgam from World Famous ( I know, the name of the agency lends itself to writing “World Famous creative directors Alan Nay and Tony Fulgam” but I’m not falling for that, no siree!), were in the editing suite putting the finishing touches on a regional commercial for US Air when they realized that they loved all the shots that were edited out.

“We fell in love with some of the supplemental footage of the planes and decided to build a spec spot around it,” recalls Nay. “We ended up with a great brand piece that shows a beautiful ballet of planes and highlights all the destinations that company serves.”
Nay and Fulgam were only intending to demonstrate their ability to take a commercial from concept through delivery, but when they posted the piece on their website it was spotted by Louis Moses, executive creative director of Moses Anshell, US Airways’ advertising agency, who brought it to the attention of his client. The airline was so impressed, it decided to make the spot a part of its national advertising campaign.

Check out the result here in the commercial archive.

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Yeah, I took the headline right out of the mouth of the Finacial Times as it sounds so doomsdayie*. When I think of stealth marketing, I recall actors asking people at the empire state building to take their picture with a phone, and actors chatting about new drinks at bars. At the finacial times they’re talking about product placement, which is a whole ‘nother can of worms.

Product placement – in which items with visible brand names are integrated into television programmes – looks set to become legal on British screens within 18 months. But the process must be treated with care if it is to boost revenues, according to some of the UK’s leading broadcast executives.

Following an European Union directive on broadcasting issued last month, member states have been given the option of permitting product placement in most genres of commercial television, but not news, current affairs, sport and children’s programming.

* new word!

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Brent Harris has directed two spooky spots for Fry Hammond Barr, Orlando where the common house-asterisks and the asterisks found in the wild are depicted as the plague that they really are…. Bright house says “We’re not big fans of the asterisk or any of the fine print surprises that go with it. And apparently you aren’t either.” There’s a cute website asteriskhunters.com to go with the campaign.

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