Xerox new logo looks like a beach ball

According to the NYT Xerox Hopes Its New Logo Doesn’t Say ‘Copier’ – well good news Xerox, it doesn’t. It says “beach ball” or “hard peppermint candy” but not “Copier” or anything else you actually do.

“Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, acquired new capabilities, developed technologies that launched new industries — all to ensure we make it easier, faster, and less costly for our customers to share information.” source press release

Sure, OK. Would you like a mint?

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