Are there so many ads in planes that Ad Traffic Controllers need to be used? The New York Times seem to think so.
ON a recent US Airways flight from New York to Jamaica, coach passengers nursing their drinks were greeted with ads on their tray tables promoting General Motors’ OnStar navigation system.
‘Photo by Sebastian Meyer/Getty Images
An outdoor office has sprung up in St James’ Park, complete with watercoolers, Wi-Fi, a reception area, boardroom, creative room, work desk area and the occasional ducks wobbling across peoples desks. Anyone can come down for a meeting, or to brainstorm or simply just to sit at a nice hot desk in the sun. 😉
See more images of the outdoor office here on flickr. This little outdoor stunt is brought to you by Cake.
Ever since those tomb-stones dropped down in a scary UK anti-aids campaign back in the late eighties, public health campaigns have been freaking us out, educating us and trying to calm us back down again. Still the virus has spread further than the information about it. For example in India, which has the highest concentration of HIV-infected people than anywhere else on the planet, 43% of women have never heard of HIV and don’t know what it is. Every culture has a different problem to solve and thus need a different way of approaching their AIDS communication. In some parts of Africa, ‘sugar daddies’ are more than just a way to get neat gear, transactional sex is a way to survive. That’s when campaigns like this appear:
“Would you let this man be with your teenage daughter? So why are you with his?”
Pardon the blurry high-speed back of car window style of this photograph, and thanks to Tomas for shooting it
Jumping on not one, but two, old bandwagons Wonderbra is launching a campaign to find Britain’s best breasts. If you have a D to G cup you can flaunt your stuff on the wonderbra site and win the possibility of becoming their model. There’s an open-call audition later this month where UK women can take part in a massive photo shoot. Each participant will be individually photographed, and the photos will be put together to one masive mosaic-style billboard ad (yep, that’s the second old bandwagon). To advertise the competition they’ve dusted off the tired old “knockers, jugs, headlights, melons” idea in a small “viral” that they will seed on social networking sites. We’ll see if the mosaic a.k.a the “biggest collection of cleavages” will be a “celebration of Britain’s busts” or just yet a tired old idea rehashed.
The Guardian is on top of this story, leading with: AP faces copyright row with bloggers. Seems that the AP has issued a takedown notice to Drudge Retort, a.k.a the left version of Drudge Report. You can read the Drudge Retort founder Rogers Cadenhead’s post about it here: AP Files 7 DMCA Takedowns Against Drudge Retort. In at least one case, I can see why the AP were annoyed: “The Retort has received a copyright complaint from a news organization about users who have posted the full text of its articles in their blog entries” – full text is not fair use and never was. But that is not the only organisation the AP is currently after, they also filed copyright lawsuits against the VeriSign division Moreover last fall which contentblogger dubbed: “Mining Disaster: Moreover’s Mined Web Content Draws AP Suit”. For the legally nerdy the Moreover/Verising lawsuit and the evidence from AP is available in two PDF documents at Paidcontent.org
Agence France-Presse filed a similar suit back in March 2005, arguing that Google was infringing AFP copyright by headlines, news summaries and photos, without the news agency’s permission – they settled out of court which “avoided tackling some thorny legal issues about fair use” as Juan Carlos Perez at IDG news services so eloquently put it.
As blogs, and “mining” services such as moreover – or even digg, reddit and other “link + short text” type of communities have been quoting headlines, a bit of an article and linking back to source for years without trouble I doubt AP will get any sympathy. Add to that the AP distributes local news on their wires without linking back to the original local newspaper as source of the report and folks might even call them hypocrites.
In the case of photographs, they already have egg on their face – recall when the AP was distributing “Spitzer Call Girl” myspace photos without permission, something that the Spitzer Call Girl’s lawyer didn’t take lying down.(sorry).
The web is a tricky thing. Quote (a little) and link has been the norm, and as far as anyone knew the legal way to do things, as long as you left photographs alone. Why hasn’t there been a bigger uproar over photographs being reposted, or hotlinked before?
Many moons ago (2004 actually) we were wondering why big old news media didn’t react to the hotlinking of images from sites like the Drudge Report, as hotlinking would be a) using an image without permission and b) using the bandwidth of the AP/newspaper server as well. Back then, none of the old newspapers people seemed to care one iota, and as the practice has been going on for years there’s few bloggers out there who give hotlinking a second thought. Or if they do, they probably only worry about the image vanishing from the web later.
Variety reports that U.K. shuts out product placement – which is kind of correct. The UK currently doesn’t allow paid for product placement on BBC televison programmes already, so they’re basically just saying they probably won’t in the future either.
Visa announces their new face for the Visa Swap UK 2008 Campaign.
Visa is pleased to announce Hollywood actress Lindsay Lohan will front this year’s Visa Swap fashion event. In her first UK fashion campaign, Lindsay will encourage the UK to swap their unwanted clothes at the world’s biggest and most popular fashion swapping event, Visa Swap, in association with clothing charity TRAID.
Recognised for her individual style, Lindsay has fronted campaigns for major international fashion brands including Miu Miu, Versace and Donna Karen making her the perfect successor to Mischa Barton who launched the initiative in 2007. Lindsay’s Visa Swap campaign shoot took place in LA earlier this year and produced a set of five stunning images.
Previously unknown mother-of-two records “Catch a Falling Star†for Tropicana Smoothies advert
Wide-spread interest spurs 1,000 free downloads available from 13th June exclusively at tropicana.co.uk/juices/smoothies
Tropicana smoothie – Fireworks – (2008) :20 (UK)
WSJ online report that marketers have found another spot with “captive” audiences – that time when you are put on hold as you call customer service.
The start-ups behind this new technology say customers are particularly susceptible to marketing pitches while they are on hold because they are attentively waiting for someone to arrive on the other end of the line.
Oh there’s a special place in hell for the people who thought this up, right below the guys who turned ABBA, Beatles and White Snakes songs into muzak. Fully aware that this would be one of the most annoying laces in the world to hear ads, it continues;
But marketers have to tread carefully. Being stuck on hold is a big consumer pet peeve, and there is a danger of riling customers — or potential customers — even more by blitzing them for ads. For that reason, ads tend to be short — typically less than 30 seconds.
“Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.”
See article at:
http://apnews.myway.com/article/20080606/D914OT3O1.html
(From AP’s “My Way News”).
The DDB “limey” campaign which features a song by Santogold in one of the ads has now launched.
Director Johannes Gamble of superstudio recently partnered with ad agency DDB Chicago on a viral campaign for summer’s newest beer, Bud Light Lime. Created for YouTube consumption, the spots introduce Limey, Anheuser-Busch’s new Bud Light Lime mascot, who does stunts and features the tagline, “It’s amazing what a little lime can do.”
“This was one of those ever-evolving projects, which kept growing into something bigger, and blurred the lines between TV and Internet,” says Will St. Clair, DDB Chicago VP & Executive Producer. “We needed someone who had the experience and versatility to bridge these realms. Johannes not only had the right mindset, he also embraced the challenges and found solutions. He was inventive enough to work within our budget; he materially improved upon our concept and developed it into something both cool and doable.”
A Scottish social economy organisation this week launched a “Local Heroes†campaign targeting people with the message that through volunteering you don’t have to possess a superpower to really make a difference and that everyone has the ability to help within their community
The “Honda skydiving plane” was involved in a crash, and depending on who you ask it was either a day later or while they did the live ad.
Honda Jump (not live) and Honda Channel 4 Live ad Jump
If you read tabloids, such as the ever sucky Aftonbladet in Sweden you’ll find the headline “Nine people jumped out of crashing plane” and the incorrect version of events:
Two died during the filming. They were shooting for British TV when their aircraft suddenly crashed. Luckily they all played the parts of skydivers.
Aftonbladet got their information from El PaÃs and the writer might need to brush up on their Spanish, because Hondas official statement says the crash happened the day after the live ad – their statement is quoted at The Guardian and other proper newschannels.
“No-one on the plane was in any way connected to Honda or with the company’s advertising shoot,” according to its statement.
“Honda extends its sincerest condolences to the families of the two people killed.”
Still, how terrible, imagine if the wing had come off the plane during the live ad.
Nationwide announced today that the next star of the Life Comes at You Fast advertising campaign is Sanjaya Malakar, former contestant on “American Idol.” Sanjaya will follow in the footsteps of Kevin Federline, Fabio and MC Hammer, who appeared in previous Life Comes at You Fast commercials.
“I’m thrilled to star in one of Nationwide’s Life Comes at You Fast ads, because I really love the campaign,” said Malakar. “My experience on American Idol is a great example of how life really does come at you fast. The ad is a funny take on the serious subject of planning for retirement.”
In the spot, Sanjaya visits a monastery in India to seek advice and he is told that he needs a retirement plan, and some work on his hair.
Following is a Q & A with former American Idol contestant, Sanjaya Malakar. Following in the footsteps of Kevin Federline, Fabio and MC Hammer, Sanjaya will star in a new Life Comes at You Fast Ad for Nationwide.
Core Facts
Blyk, the new mobile network for 16-24 year olds funded by advertising, today launches its new media site as a comprehensive online information domain for advertisers and agencies – constantly updated with insights and case studies.
Go to http://media.blyk.co.uk/ for an explanation of Blyk as a youth media channel that works; insight into Blyk’s 16-24 year old member base; and how to start and maintain a Blyk campaign. Also, view tried and tested campaign results from brands including Penguin, COI, L’Oreal, Boots and Brylcreem.
Reklamförbundet has changed their simple black and white logotype to a colorful circle that reminds me of a cross between TV test picture and a printers mark.
To celebrate they decided to let all their members eat cake. Not a ready-made cake, but a do-it yourself kit – with all the trimmings and decorations you could possibly want for a cake. Resumé reported that some recipients of said cake were offended because “canned whip cream is really bad for the environment”.
But for those who did get it, it was funny. The cake was a nudge-nudge joke to all the recent cakes sent over to ad agencies by assorted affiliates and subcontractors, but with a twist, as you had to assemble this cake yourself. It sums up the advertising association, you’ll only get back what you put in, and it beckons those who can’t keep their hands off stuff to interpret the cake in their very own way. Some agencies did this, and their cakes can be seen at tarta.reklam.se (Hat tip, newmateria).
So, if you were Eran Creevy, that made the “running man” move ultra-cool despite it’s inherent naffness, what would be your next move?
Why, line-dancing zombies of course.
LONDON – Works by photographers Irving Penn, Nadav Kander and Richard Avedon are among those on show at a new exhibition called Advertising Art.
Avedon’s iconic photograph of model Iman for an Alexon campaign, along with a striking campaign for L’Oreal by Penn, will line up alongside famous images for Silk Cut, Absolut Vodka, Pirelli Tyres and Boddingtons.
Yes yes, I know that you’ve already seen it and I apologise forbeing late to post this poster, it was the “new Burma viral vid” post by timwhirledge in the forums that kicked my tush, there’s more to this story than just a poster and a film.
The filmmakers from creative production company Shilo (www.shilo.tv) recently collaborated with an extraordinary group of individuals and organizations to create a powerful animated :90 public service announcement (PSA). The piece, entitled “Burma Viral,” uses footage of warplanes bombing Burma with flowers as a dramatic call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org, where they can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.
At noneofusarefree.org one can find ways to contribute to the relief effort, learn about the effects of the recent cyclone and “send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government” though I honestly don’t see how that helps.
Junk food, like candies and chips, are known to have no health benefits to anyone who would love to eat them. But while this is a known fact, advertising companies have this creative way of making them a hot item in the market through their unique and captivating style of getting the attention of the market audience.
Today however in places like
“I don’t think any parent wants to deny the occasional treat or sweet or trip to a fast-food restaurant, The Age quoted Peter Kell, Choice’s chief executive, as saying.
“But what parents are saying is that they feel their messages for healthy eating are getting undermined at every turn by the relentless number of junk food ads,” he added.
(Source) Topnews
Technorati Tags: advertising, truth in advertising, junk food, australia, health, kids, parents
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